Philippines Product Manager, Immunoassay
BioMerieux · Taguig
Who We Are:-
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. Our entrepreneurial adventure, begun over a century ago, is driven by an unrelenting commitment to improve public health worldwide.
Since 1963, we've been paving the way in the field of in vitro diagnostics and have contributed greatly to improving public health and making the world a healthier place. The solutions that our teams imagine, develop and manufacture are key to enable healthcare professionals and industry players to make confident decisions to improve patient outcome and ensure consumer safety.
It is today present in 44 countries, serves more than 160 countries with the support of a large network of distributors, and supported by more than 13,000 employees worldwide.
Primary Purpose and Overall Objective:
The Product Manager – Immunoassay plays a key role in delivering the marketing strategy and commercial performance of the Immunoassay franchise. The role works closely with customer-facing teams to drive revenue growth, market development, customer adoption, and installed-base utilization. The Product Manager serves as the voice of the customer, translating customer and market insights into value propositions, commercial initiatives, and actionable marketing plans.
Key Responsibilities:
1. Strategic Business Planning
- Develop and implement a strategic long-range plan, annual business plan, and budget that are realistic, defensible, and achievable.
- Monitor business performance and support the achievement of revenue, profitability, market share, and installed-base objectives.
2. Market Intelligence and Customer Insights
- Develop market intelligence covering customer insights, market trends, competition, pricing, and growth opportunities.
- Serve as the voice of the customer to support product positioning and marketing strategies.
3. Marketing Strategy and Execution
- Develop and execute the Marketing Action Plan to drive market development, customer adoption, and portfolio growth.
- Develop value propositions, campaigns, and communication tools, and monitor marketing effectiveness.
4. Revenue Growth and Commercial Support
- Drive installed-base utilization and revenue growth in partnership with Sales, Application Specialists, and Field Service Engineers.
- Support strategic account initiatives and commercial priorities.
5. Pricing and Profitability
- Develop and implement pricing, positioning, and promotional strategies.
- Support pricing approvals and business cases through pricing and profitability analysis.
6. Product Training and Sales Enablement
- Develop and deliver product training and sales enablement programs.
- Equip customer-facing teams with product knowledge and commercial tools.
7. Forecasting and Inventory Management
- Maintain forecast accuracy of >90% to support revenue planning, inventory optimization, and prevent stock-outs.
- Monitor demand trends and update forecasts with Sales and Supply Chain.
8. Brand and Customer Engagement
- Act as a brand ambassador to strengthen customer confidence and reinforce bioMérieux as the partner of choice.
- Support customer workshops, congresses, KOL engagements, and product launches.
Key Deliverables
- Realistic, defensible, and achievable Long-Range Plan (LRP) and annual budget.
- Complete, timely, and measurable Marketing Action Plan aligned with the overall marketing strategy.
- Effective execution of marketing initiatives in collaboration with Sales, Application Specialists, and Field Service Engineers to achieve annual revenue and profitability targets.
- Forecast accuracy of >90% to support revenue planning, inventory optimization, and prevention of stock-outs.
- Growth in installed-base utilization and portfolio consumption through targeted market development and customer engagement initiatives.
- Effective product and commercial training programs that strengthen field capability and support business growth.
- Actionable market intelligence, customer insights, and KOL engagement to support business strategy, product positioning, and portfolio decisions.
- Effective pricing, positioning, and promotional initiatives that drive sustainable and profitable business growth.
Educational Background & Experience
Must Have
- Bachelor's degree in Life Sciences, Medical Technology, Biomedical Science, Microbiology, Pharmacy, Biotechnology, or a related discipline.
- Minimum 8 years of experience in the In Vitro Diagnostics (IVD) industry, including at least 3 years of Product Management experience in Immunoassay (IA).
- Experience engaging clinicians, laboratory professionals, healthcare stakeholders, and Key Opinion Leaders (KOLs).
- Experience collaborating with distributors, Sales, Application Specialists, and Field Service Engineers.
Nice to Have
- Master's degree in Life Sciences, or an MBA in Marketing, Business Administration, or a related discipline.
- Experience in sales, distributor management, or commercial marketing.
- Experience working in a regional or multinational IVD organization.