Community Outreach Specialist - Home Care / Home Health
Abricare · North Kansas City · $65,000–$80,000 (stated in the posting)
About AbriCare
AbriCare is a mission-driven personal care services organization helping seniors and adults with disabilities live safely and independently at home, powered by compassionate caregivers and AI-enabled operations.
The Role
You'll be AbriCare's face across North Kansas City and own branch census growth end to end: market analysis, referral relationships, conversion, and billable hours across Medicaid and private pay. Community presence is the starting point; turning it into referrals, starts of care, and growing hours is the job. Everything you do must be ethical and defensible.
What You'll Do
- Own the territory. Analyze the market, build a territory plan, and bring recommendations forward.
- Build referral partnerships with hospitals, facilities, physician offices, AAAs, social service agencies, and community organizations.
- Convert referrals into care, guiding partners and families through the Missouri Medicaid (DSDS) process and working with the branch to shorten time to start.
- Represent AbriCare at senior events, health fairs, and partner offices, and present confidently to groups and families.
- Run on data. Log activity in the CRM the same day and use it to explain results and adjust.
- Stay compliant with the Anti-Kickback Statute, Stark Law where applicable, HIPAA, and Medicaid freedom-of-choice protections.
Success is measured by: referral source engagement, new referrals, referral-to-start conversion, time to start of care, billable hours added, net census growth, payer mix, CRM data quality, and compliance.
What You Bring
- 2+ years in healthcare business development, referral development, community outreach, or liaison work, ideally in home care, home health, hospice, or senior services.
- A documented record of growing referrals, census, or pipeline against targets. Bring your numbers.
- Strong presentation skills and comfort with Microsoft Office and a CRM.
- High school diploma or GED.
- Valid driver's license, reliable transportation, auto insurance and driving record meeting AbriCare policy, and willingness to travel daily.
- Successful background screening per Missouri law and AbriCare policy.
Nice to have: a related degree; knowledge of Missouri Medicaid PCS and the DSDS process; established Kansas City aging-network relationships; experience launching a territory; bilingual ability.
Compensation & Details
- Base salary of $65,000–$80,000, based on experience
- Eligibility for the AbriCare Business Development Incentive Plan
- Business mileage reimbursement in accordance with AbriCare policy
- Comprehensive medical, dental, and vision insurance
- 401(k) retirement plan
- Paid time off
- Six paid holidays
- Professional development and training opportunities
- Opportunity to make a meaningful impact in the local community
AbriCare is an equal opportunity employer. We do not discriminate on the basis of any status protected by law.
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