Paid Social Creative Specialist
EF Education First · Zürich
Paid Social Creative Specialist
Zurich
In-office, Full‑time
At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken.
As a Paid Social Creative Specialist you will create high‑impact paid social ads for channels like Meta, TikTok, and emerging platforms. This role blends the creative and the data-driven aspects of marketing, ideal for someone who loves designing thumb‑stopping assets that convert.
You’ll play a key role in scaling EF’s global paid social creative output, using tools like Smartly Creative Suite, Figma, and Adobe Creative Cloud to produce ads at high velocity. Experience in education, travel, or youth‑focused brands is a plus.
This role will sit within our Paid Media Team, Performance Marketing and work closely with our Social Media and Creative Studio teams.
What you’ll do:
- Design high‑performing paid social ads for Meta, TikTok, Snapchat, YouTube, and other performance channels.
- Produce creative variations at scale using Smartly Creative Feeds and dynamic templating workflows or similar tools.
- Collaborate with our media buyers, performance marketers, and creative strategists to align ads with testing roadmaps and audience insights.
- Develop static, motion, and short‑form video assets using Figma, Photoshop, and After Effects.
- Continuously optimize creatives based on performance data to improve CTR, conversion rate, and ROAS.
- Participate in creative ideation for new campaigns, concepts, and social storytelling formats.
- Maintain EF brand consistency across all international markets.
Must have experience:
- 3–6+ years of experience in social media design, ideally in performance marketing or paid social environments.
- Strong portfolio of performance‑driven ads and short‑form social creative.
- Hands‑on experience with Smartly Creative Suite (highly preferred).
- Proficiency in Figma, Photoshop, and After Effects.
- Ability to produce and iterate creatives quickly — high velocity, high volume.
- Strong understanding of platform best practices across Meta, TikTok, and other channels.
- English proficiency (additional languages are a plus).
- Understanding of data‑driven creative optimization.
Nice-to-have experience:
- Experience in education, travel, or youth brands.
- Experience in global consumer products.
- Experience working with cross‑regional teams and/or global markets.
- Familiarity with motion graphics for paid social performance.
Who you are:
- You thrive in fast‑paced, iterative environments.
- You enjoy using data to guide creative decisions.
- You’re collaborative, curious, proactive, and adaptable to different stakeholders.
You can juggle quick-turn testing assets with more polished creative work.
Why EF Zurich?
We are a global, mission‑driven company, our goal? Open the world through education and cultural exchange. We are an International team, with an international audience, and have opportunities to work across regions. Other benefits include:
- Discounts on EF programs for Staff, and Staff Friends and Family for all EF Programs
- Free use of EF Hello: a premium Language Learning App
- Tuition Reimbursement for continued Education
- Referral Bonus for all referred staff hires (equivalent for 500 USD)
- Discounts with our global hotel and travel partners
- 15% off our on-site Kita
- Swiss Travel Halb-tax reimbursement
And much more!