Senior Product Marketing Specialist
Holland America Group · Miami
One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone.
The Senior Specialist, Product Marketing leads the development and execution of assigned integrated product marketing initiatives that bring the Princess Cruises onboard experience to life across guest touchpoints. This role independently manages marketing projects and workstreams across key product areas, including food & beverage, entertainment, hotel operations, destinations and other onboard experiences, partnering closely with shoreside and shipboard teams.
Serving as a key cross-functional partner, the Senior Specialist translates product strategies, business priorities and operational requirements into clear, compelling guest communications and marketing solutions across onboard, digital and other relevant channels. The role leads assigned marketing workstreams supporting product launches, fleetwide initiatives and ongoing optimization of the guest experience, applying sound judgment to ensure communications are accurate, brand-aligned and effectively implemented across the fleet.
Here’s a summary of what Princess is looking for in a Senior Specialist, Product Marketing. Is this you?
Responsibilities:
Lead assigned product marketing projects and onboard communication initiatives across food & beverage, entertainment, hotel operations, destinations and other onboard experiences. Translate product strategies, business priorities and operational requirements into actionable marketing briefs, messaging strategies and guest-facing communications across relevant channels, applying sound judgment to ensure alignment with brand standards and the intended guest experience.
Independently manage assigned projects from kickoff through implementation, establishing timelines, coordinating deliverables and guiding stakeholder reviews and approvals. Serve as a central point of coordination across internal teams and external partners, proactively identifying dependencies and risks, resolving day-to-day issues, recommending solutions and escalating significant business or operational concerns as appropriate to keep projects on track.
Lead assigned product marketing workstreams within go-to-market plans for new and enhanced onboard products and experiences. Translate approved strategies into actionable marketing requirements and coordinate messaging, creative assets, implementation needs and launch readiness across shoreside and shipboard teams to deliver a consistent guest experience across relevant touchpoints.
Manage the development, review and implementation of guest-facing marketing materials and onboard collateral across assigned initiatives. Partner with Creative Services and cross-functional stakeholders to evaluate content and creative against approved product requirements, brand standards and guest experience objectives, coordinating necessary revisions and ensuring assets are delivered according to established timelines and specifications.
Conduct regular audits of onboard, web, app and other guest-facing product content to identify inconsistencies, outdated information and opportunities to improve the guest experience. Independently assess findings, recommend appropriate updates and coordinate implementation across stakeholders. Conduct competitive research and support performance reporting and analysis to identify product marketing trends, communication opportunities and actionable recommendations for ongoing optimization.
Knowledge & Skills:
Scope: The Senior Specialist, Product Marketing independently manages assigned product marketing initiatives and workstreams from initial briefing through implementation, working closely with the Sr. Manager, Product Marketing and cross-functional partners across Brand, Creative Services, Hotel Operations, Food & Beverage, Entertainment, Destinations, Digital, Communications and shipboard teams. The role develops marketing and creative briefs, determines project requirements, coordinates deliverables, manages timelines and stakeholder feedback, and routes assets through appropriate review and approval processes. Within established brand and business guidelines, the Senior Specialist exercises independent judgment in managing day-to-day project decisions, prioritizing deliverables, identifying dependencies and potential roadblocks, recommending solutions and driving projects forward. The position regularly navigates multiple stakeholders, competing priorities and evolving operational requirements to ensure marketing initiatives are delivered accurately, consistently and on schedule. The role also identifies opportunities to improve guest-facing communication through ongoing audits of onboard collateral, web and app content, competitive research, asset management and other Product Marketing priorities.
Problem solving: Independently evaluates and resolves moderately complex product marketing and communication challenges across assigned initiatives, often involving multiple stakeholders, competing priorities and evolving business or operational requirements. Uses experience, judgment and available data to identify root causes, assess options and recommend practical solutions within established brand and business guidelines. Anticipates project risks and dependencies, resolves day-to-day issues independently and escalates higher-impact decisions or issues when appropriate.
Impact: Makes independent operational decisions within established brand, product and business guidelines that directly affect the quality, accuracy, timing and execution of assigned product marketing initiatives and guest-facing communications. Decisions and recommendations may influence multiple cross-functional teams, guest touchpoints and fleetwide implementation. Exercises judgment in prioritizing work, evaluating marketing and communication needs, resolving project issues and recommending improvements, while escalating decisions with broader strategic, financial or operational implications to appropriate leadership.
Leadership: Provides project and workstream leadership across assigned product marketing initiatives without direct people-management responsibility. Serves as a trusted cross-functional partner and central point of coordination, guiding stakeholders toward aligned deliverables, timelines and implementation requirements. Influences outcomes through subject-matter knowledge, effective communication, collaboration and sound judgment, while proactively identifying needs, providing recommendations and helping resolve issues that could affect successful execution.
Essential/Minimum Qualifications:
Minimum 5+ years marketing experience
Cruise line onboard marketing experience
Planning, organizational and project management skills
Strong oral and written communication
Collaboration and consensus building
Essential experience required:
Experience independently managing multiple marketing projects and cross-functional stakeholders
Experience developing consumer-facing marketing communications
Experience with web, app, online advertising, CRM, eCommerce
Experience with excel and sales reporting tools a must
Experience with excel and sales analytics tools
Analytical and strong problem-solving skills
Ability to manage multiple priorities and projects simultaneously
Change management and ability to recommend solutions
Travel: Less than 25% with shipboard travel likely
Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
Physical Demands: Remain in a stationary position at a desk and/or computer for extended periods of time, reasonable adjustments will be offered.
** This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Princess office in Miami Monday through Thursday each week. Employees may work from their homes on Fridays.
Princess provides comprehensive and innovative benefits to meet your needs, including:
What You Can Expect
- Cruise and Travel Privileges for You and Your Family
- Health Benefits
- 401(k)
- Employee Stock Purchase Plan
- Training & Professional Development
- Tuition & Professional Certification Reimbursement
- Rewards & Incentives
Our Culture… Stronger Together
Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: princess.com/en-us/company-information
Princess is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Americans with Disabilities Act (ADA)
Princess will provide reasonable accommodation with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact careers@carnival.com.
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