Senior Associate, Content and Programming
World Economic Forum · Beijing
About the Role
The role will lead the development, localization, and delivery of Forum content and programming in China.
- Consumption and the Experiential
The role acts as a critical bridge between global priorities and regional realities, ensuring that Forum initiatives are contextually relevant, insight-driven, and embedded within strong multistakeholder ecosystems.
A core expectation is the ability to apply World Economic Forum methodologies (content development, high-level convening, and ecosystem building) across systems, while identifying cross-cutting themes such as digital transformation, artificial intelligence and sustainability.
Job Location
This position is based in the World Economic Forum’s Beijing Representative Office.
Key Responsibilities
1. Content Leadership, Localization & Insight Generation
- Act as the primary China focal point for assigned Forum Centres, ensuring effective localization of global initiatives into the Chinese context
- Translate China-specific priorities, insights, and policy developments into the Forum’s global agenda and content pipeline
- Lead the planning and execution of Forum activities in China (and selectively regionally), ensuring delivery against strategic objectives, timelines, and quality standards
- Curate and produce high-quality content and insights originating from China (reports, briefings, roundtables, knowledge outputs)
- Ensure content relevance by aligning global priorities with local stakeholder needs and emerging trends
2. Stakeholder & Ecosystem Engagement
- Build and manage trusted relationships with key stakeholders (government, business, academia, innovators), in close coordination with Business Engagement (BE) and Government Engagement (GE) teams
- Expand and diversify the stakeholder network, with particular focus on underdeveloped segments (e.g. academia, global companies)
- Contribute to partner development and retention by embedding content and programming into stakeholder value propositions
- Develop and activate regional communities aligned with thematic priorities (including mapping, outreach, and engagement of public and private sector leaders)
- Ensure strong stakeholder continuity through disciplined follow-ups, account awareness, and engagement tracking
3. Programme Delivery & Cross-Team Integration
- Lead the design and delivery of events, dialogues, and contributions to regional and global Forum programming
- Coordinate closely with internal teams (Centres, BE, GE, Regional teams) to ensure alignment and integration across activities
- Ensure that China-based activities are effectively connected to and visible within the broader Forum platform.
- Support contributions from China stakeholders into global Forum events and initiatives.
4. Cross-System Integration (enabling levers)
- Identify and develop intersections across systems, including:
- AI and digital transformation across industries
- The role of finance in enabling innovation in health and consumption
- Contribute to shaping integrated narratives that reflect system-level transformation
- Position China as a source of innovation and insight across these domains
5. Strategic Coordination
Provide day-to-day management, ensuring high standards of execution and professional development.
- Drive operational excellence across activities (planning, reporting, stakeholder management discipline).
- Maintain strong coordination with global teams, including regular communication, alignment on priorities, and contribution to global workstreams.
- Contribute to shaping the Beijing office’s strategic direction and thematic priorities.
6. Ad-hoc / cross-Forum/ teams work or activities
- Support or Lead on ad-hoc sprint projects that may arise from Global Centres.
- Support or Lead on ad-hoc events that may arise from Global Centres.
Success Measures
- Content Impact: Evidence of China-generated insights contributing to Forum outputs and being used by stakeholders (e.g. cited, referenced, informing policy or industry discussions)
- Localization Quality: Effectiveness in translating global initiatives into meaningful regional impact
- Stakeholder Outcomes: Growth in network, strength of relationships, and contribution to partner retention/development
- Integration with Global Centres: Visibility and uptake of Beijing contributions within global Forum work
- Integration with Beijing teams: delivering value to partners in collaboration with other teams in the Beijing Office.
- Execution Excellence: Quality, timeliness, and consistency of programme delivery and stakeholder management
Desired qualification and experience
- Experience: 3+ years with reputable organizations. Strategy consulting experience is a plus.
- Education: Master’s degree or above.
- Domain Expertise: Proven experience related to consumer sectors, local and regional economies, cities and urban development, or adjacent areas, such as sports, cultural heritage, tourism.
- Language: Near‑native fluency in both English and Mandarin.
- Core Competencies: Strong analytical and content development; stakeholder management across public/private sectors; disciplined execution in matrixed global environments.
- China–Global Bridge: Deep understanding of China’s policy/business/innovation landscape; skilled at two‑way interpretation between Chinese and international priorities; culturally sensitive; able to work autonomously while staying aligned with global teams.
- Technical: Strong proficiency in using AI tools.
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