Director, Digital Marketing (Paid Search) Singapore, Singapore Regular Marketing 2026.10.02

Traveloka

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Join Traveloka and channel your passion into a rewarding careerDirector, Digital Marketing (Paid Search)Job Posting Date2026.10.02Job TypeRegularTeamMarketingLocationSingapore, SingaporeApply NowAbout TravelokaTraveloka is Southeast Asia’s leading all-in-one travel platform connecting millions globally with trusted, world-class experiences. With over 140 million app downloads and more than 40 million monthly active users, Traveloka stands as one of the most popular travel apps in the region.

Job DescriptionJob ID: MJ000389About the rolePaid search is Traveloka's largest paid channel and its most measurable one. You'll own it: the operating plan, the budget, the team, and the outcome, measured as incremental growth for the business rather than channel metrics.

We're changing how this function works, and this role leads that change:From markets to capabilities. Account structure and bidding run as regional disciplines, not country by country. From attributed to incremental.

One measure of success that finance and leadership trust. From manual to automated. Build in-house capability in bidding and optimisation, and automate the operational work so the team spends its time on decisions.

What you'll doOwn the paid search operating plan and a major share of the paid-media budget across our markets, accountable for incremental growth and profit. Lead through team leads and senior specialists: set priorities, targets and trade-offs, and hold the bar on how decisions get made. Re-architect the function from country-based to capability-based, and own that change end to end, including the people side.

Set the standard for measurement and budget governance: incrementality testing, clear allocation rules, numbers that hold up under scrutiny. Build in-house bidding, optimisation and automation capability, and lead the team's hands-on use of AI to remove manual work. Run our most strategic platform relationships: negotiate early access, test scope and commercial terms through conflicting objectives.

Build the bench: hire, develop, and where needed exit, and leave a leadership pipeline behind you. Position paid search for structural change: AI-driven search, privacy, and shifts in how travellers discover and book.

What you bringMust have10+ years in performance marketing, growth or an analytically intensive role, including leading a team through managers. Owned a large paid-media budget against business outcomes, and can explain what you changed when the numbers told you to. Close enough to the data to challenge your own team's numbers.

You can interrogate transaction-level data yourself. Led a structural change to a team or function as its owner, and saw it through. Designed or commissioned incrementality measurement (holdouts, geo tests, MMM) and made budget calls on the result.A quantitative degree (engineering, maths, statistics, economics, CS) or equivalent demonstrated depth.

Strong communication skills with company leadership, and you can defend a recommendation under questioning. Strong plusPaid search leadership at scale. Travel, e-commerce or marketplace background.

Multi-market APAC experience across Southeast Asia, North Asia and Australia. Built in-house bidding or automation capability, or brought work back from an agency.A consulting or analytics background before marketing. Similar JobsAnalyst, Performance Marketing2026.09.22RegularMarketingSingapore, SingaporeManager, Performance Marketing2026.09.22RegularMarketingSingapore, SingaporeManager, Performance Marketing2026.09.26RegularMarketingSingapore, SingaporeAt Traveloka, we firmly believe in equal opportunities for all because diversity drives creativity and excellence.

We encourage individuals from diverse backgrounds to apply for opportunities with us. Our hiring decisions are based on qualifications and merit in accordance with a fair and transparent process, regardless of race, ethnicity, religion, sex, gender identity, sexual orientation, age, marital status, disability, military service, or any other aspect of diversity. Join us in our mission to transform the travel industry and embrace the values that drive us to innovate and serve customers worldwide.

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