Soda Stream: Brand manager - consumables Benelux

PepsiCo · Breda, Zaventem

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We are building a Northern Europe marketing organisation, bringing together market-facing Brand teams with centralised functional expertise across Growth, Advocacy, Media and Insights. This model enables us to deliver best-in-class execution at scale, while ensuring strong local relevance and commercial impact across our markets.We are looking for an Associate Brand Lead – Consumables Benelux (Belgium, Netherlands, Luxembourg) to own the end-to-end management of the Consumables categories across the Benelux markets, including CO2, Flavors and Bottles. This role combines category ownership, commercial partnership and campaign execution — helping drive category growth, repeat purchase, customer engagement and long-term customer lifetime value (CLTV) across the SodaStream ecosystem.

Working closely with the Benelux Brand Lead, this role will lead local go-to-market planning and execution for consumables initiatives, while also supporting broader market campaigns and priorities. As part of a lean and agile regional structure, this role offers broad exposure across brand, ecommerce, media, advocacy and commercial functions, with opportunity to lead campaigns, shape local execution and build end-to-end brand management experience.

Key Responsibilities

Consumables Category Ownership & Growth

• Own the day-to-day management and performance of the Benelux Consumables categories (CO2, Flavors and Bottles)
• Support development of local category growth plans in partnership with Brand, Commercial and Demand Acceleration (DX) teams
• Monitor category performance, commercial trends and market opportunities, identifying actions to support growth and repeat purchase
• Partner with Analytics & Insights teams to help identify opportunities related to customer engagement, retention and category penetration
• Feed into global innovation development processes, representing local market needs and opportunities for consumables categories
• Lead local go-to-market planning and execution for consumables innovation launches and initiatives

Local Campaign Development & Execution

• Develop and manage local campaign and activation plans across Consumables categories in alignment with broader Benelux marketing priorities
• Brief and manage agencies and cross-functional teams where required across consumables initiatives and campaigns
• Support development of campaign messaging, creative direction and local market execution across channels
• Coordinate localisation, translations and market adaptation of campaign, PR and launch communications across the Benelux
• Lead selected seasonal, tactical or category-specific campaigns where appropriate, with support from the Benelux Brand Lead
• Review and approve local creative, copy and marketing materials across consumables initiatives

Cross-Function Collaboration & Commercial Integration

• Partner closely with Commercial, DX, Growth, Advocacy and Ecommerce teams to ensure strong alignment across plans and priorities
• Support integration of consumables priorities across ecommerce, lifecycle and customer engagement initiatives
• Collaborate with Media and Growth teams to ensure campaigns are supported with appropriate media and activation plans
• Help connect brand activity with broader customer and commercial objectives across the market
• Support ongoing tracking, reporting and post-campaign analysis across consumables initiatives
• Contribute to broader Benelux marketing planning and business priorities as part of the wider Brand team
• Partner closely with DX teams to support integration of consumables priorities across retailer activations, shopper campaigns and key commercial moments

Critical Capabilities & Experience

• 5+ years’ experience in brand, marketing or category roles within Benelux market; experience within established global blue-chip businesses and/or high-growth start-ups across FMCG, SDA or Beverage categories - with exposure to strong DTC/eComm brands advantageous
• Professional fluency in English, with native-level proficiency in Dutch; additional French language skills are desirable
• Experience managing campaigns, launches or category initiatives across multiple channels
• Strong commercial mindset with understanding of how marketing activity drives category and business performance
• Experience working cross-functionally across marketing, ecommerce, commercial or agency partners
• Strong project management and organisational skills with ability to manage multiple priorities simultaneously
• Experience briefing agencies and supporting campaign development processes
• Strong communication and stakeholder management skills
• Analytical mindset with ability to interpret performance data and identify actionable opportunities

Key Responsibilities

Consumables Category Ownership & Growth

• Own the day-to-day management and performance of the Benelux Consumables categories (CO2, Flavors and Bottles)
• Support development of local category growth plans in partnership with Brand, Commercial and Demand Acceleration (DX) teams
• Monitor category performance, commercial trends and market opportunities, identifying actions to support growth and repeat purchase
• Partner with Analytics & Insights teams to help identify opportunities related to customer engagement, retention and category penetration
• Feed into global innovation development processes, representing local market needs and opportunities for consumables categories
• Lead local go-to-market planning and execution for consumables innovation launches and initiatives

Local Campaign Development & Execution

• Develop and manage local campaign and activation plans across Consumables categories in alignment with broader Benelux marketing priorities
• Brief and manage agencies and cross-functional teams where required across consumables initiatives and campaigns
• Support development of campaign messaging, creative direction and local market execution across channels
• Coordinate localisation, translations and market adaptation of campaign, PR and launch communications across the Benelux
• Lead selected seasonal, tactical or category-specific campaigns where appropriate, with support from the Benelux Brand Lead
• Review and approve local creative, copy and marketing materials across consumables initiatives

Cross-Function Collaboration & Commercial Integration

• Partner closely with Commercial, DX, Growth, Advocacy and Ecommerce teams to ensure strong alignment across plans and priorities
• Support integration of consumables priorities across ecommerce, lifecycle and customer engagement initiatives
• Collaborate with Media and Growth teams to ensure campaigns are supported with appropriate media and activation plans
• Help connect brand activity with broader customer and commercial objectives across the market
• Support ongoing tracking, reporting and post-campaign analysis across consumables initiatives
• Contribute to broader Benelux marketing planning and business priorities as part of the wider Brand team
• Partner closely with DX teams to support integration of consumables priorities across retailer activations, shopper campaigns and key commercial moments

Critical Capabilities & Experience

• 5+ years’ experience in brand, marketing or category roles within Benelux market; experience within established global blue-chip businesses and/or high-growth start-ups across FMCG, SDA or Beverage categories - with exposure to strong DTC/eComm brands advantageous
• Professional fluency in English, with native-level proficiency in Dutch; additional French language skills are desirable
• Experience managing campaigns, launches or category initiatives across multiple channels
• Strong commercial mindset with understanding of how marketing activity drives category and business performance
• Experience working cross-functionally across marketing, ecommerce, commercial or agency partners
• Strong project management and organisational skills with ability to manage multiple priorities simultaneously
• Experience briefing agencies and supporting campaign development processes
• Strong communication and stakeholder management skills
• Analytical mindset with ability to interpret performance data and identify actionable opportunities

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