Programmatic Strategy Manager (vOLVO)
Omnicom Group · London
Agency:
Omnicom MediaJob Function:
MediaJob Subfunction:
Performance MediaJob Description:
Your role will be to support the Initiative client services team in the strategy and planning of programmatic display and video campaigns for Volvo in the EMEA market.. You will report into a Programmatic Director and have support from the wider performance planning and comms planning teams. You will also be responsible for the briefing and coordination of the campaign management team in our Global Capability Centre (GCC).
KEY TASKS AND RESPONSIBILITIES
General Responsibilities
- Operate as key client (internal and external) point of contact for day-to day client service: client account management, conduit between client and operations & finance, selling of services, tactical campaign design, analysis, reporting and related campaign duties
- Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet client objectives
- Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platform’s functionality, although in-console campaign management is not a part of this role.
- Develop in-depth knowledge of the digital media industry and media market dynamics
- Develop relationship with campaign engineering team
- Consult with clients and agency planning teams regarding development and alignment of campaign parameters to sell in and develop Kinesso services
- Deliver insight into delivery and performance implications of campaign constraints
- Design media and audience strategies and tactics to maximize economic outcomes within campaign limits
- Ensure ops team are managing all tactical media plan requirements and are correctly implemented in DSP consoles
- Assist in delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues
- Liaise with clients and agency teams on campaign performance and reporting
ABOUT YOU
- At least three years’ experience working in programmatic campaign planning or management either in agency or client side.
- Experience in digital media account management with blue chip advertising clients with a leading online advertising agency, network, advertising exchange or optimization firm
- Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
- Excellent quantitative and analytical skills with the ability to draw conclusions based on data
- Fundamental knowledge of ad targeting methodologies
- Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces
- Experience with statistics and related analysis methodologies
- Ability to investigate, analyze & solve problems, and clearly communicate results
- MS Office fluency, including Excel pivot tables & chart making.
- Desire to work in an entrepreneurial atmosphere and be a self-starter
- Eagerness to get hands-on to figure out how things work
- Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
- Ability to work collaboratively as part of a cross-functional team
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
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