WFJ Ambassador
Chanel · São Paulo
About The Job
Your role at @Chanel:
As a WFJ Ambassador, you will act as the Watches & Fine Jewelry reference within the Fashion Boutiques, driving the development of the category through strong product expertise, client experience, team engagement, and commercial performance.
Combining strong knowledge of Watches & Fine Jewelry, selling skills, and a sophisticated understanding of the CHANEL universe, you will work closely with Fashion Advisors, Boutique Management, Marketing, Visual Merchandising, Merchandising, and After-Sales Services teams to elevate the client experience and contribute to the business from a WFJ perspective.
Responsibilities
Client Experience & Sales
- Deliver expert advice on Watches & Fine Jewelry, aligned with the CHANEL collections, savoir-faire, and client expectations;
- Proactively present WFJ collections and identify opportunities to develop sales in Jewelry and Watches;
- Build meaningful client relationships and support the development of a discerning WFJ clientele through personalized recommendations and clienteling;
- Ensure excellence in the WFJ sales ceremony, product presentation, hospitality, and follow-up, in line with CHANEL standards;
- Support WFJ launches, events, and client activations in the boutiques;
- Identify opportunities to develop the WFJ category and increase its contribution to the overall boutique business;
- Ensure regular presence across both Fashion Boutiques in Brazil — JK and IG — to support WFJ sales development, clienteling opportunities, team engagement, and consistency in execution.
WFJ Expertise & Team Development
- Act as the WFJ reference between the Fashion teams and the relevant WFJ, Marketing, Merchandising, and After-Sales Services teams;
- Support and coach Fashion Advisors and newcomers in developing their Watches & Fine Jewelry knowledge and selling capabilities;
- Lead WFJ activities, product presentations, and collection workshops throughout the selling period;
- Conduct regular morning briefings to introduce new launches, animate the WFJ category, reinforce product knowledge, and stimulate team engagement;
- Identify training needs and contribute to strengthening the Fashion teams’ expertise in Watches & Fine Jewelry;
- Share knowledge on CHANEL collections, watchmaking and jewelry techniques, competitive landscape, and product savoir-faire;
- Complete and continuously develop expertise through CHANEL Watch & Fine Jewelry Specialist training, product launch trainings, and After-Sales Service training.
Boutique Business & Merchandising
- Partner with Boutique Management to develop the WFJ business and support boutique commercial objectives from a Watches & Fine Jewelry perspective;
- Monitor WFJ stock and sales performance, identifying reorder and replenishment opportunities;
- Share regular product, market, and client feedback with the Merchandising team, including client requests and business opportunities;
- Contribute to defining a product offering adapted to local market expectations and specific Boutique needs;
- Ensure Watches & Fine Jewelry are displayed according to CHANEL Visual Merchandising guidelines, working closely with the In-Boutique VM team;
- Monitor WFJ displays and ensure renewal of PLV and communication materials when necessary.
CRM, Marketing & Client Experience
- Drive the use of WFJ CRM tools, including digital cards and brochures, in partnership with Marketing;
- Support the execution of WFJ launches, events, and client activations within the boutiques;
- Act as a key contact for WFJ Marketing and Brand Experience initiatives, including events and clienteling;
- Ensure qualitative and quantitative feedback is shared with the relevant WFJ teams to support the development of the category;
- Work closely with Marketing, Visual Merchandising, Merchandising, and After-Sales Services to ensure a consistent and elevated WFJ experience.
Requirements
- Experience in a luxury fashion, Watches & Fine Jewelry, or comparable high-end retail environment;
- Excellent selling and clienteling skills;
- Strong knowledge and genuine passion for Watches, Fine Jewelry, luxury, and beauty;
- Strong interest in watchmaking and jewelry techniques;
- Excellent communication and interpersonal skills;
- Strong coaching, knowledge-sharing, and team development capabilities;
- Strong client experience orientation and ability to build meaningful relationships;
- Strong team spirit and collaborative mindset;
- Enthusiastic and motivational personality;
- Commercially minded and performance oriented.
You Are Energised By
- Watches & Fine Jewelry, craftsmanship, savoir-faire, and technical expertise;
- The Fashion and luxury world, its history, creations, and trends;
- The heritage of The House of CHANEL and its unique universe;
- Offering Watches & Fine Jewelry as a credible and personalized service to clients;
- Sharing your passion and expertise with clients and the team;
- Inspiring and motivating colleagues around the ambitions of the WFJ category.
What You Will Bring to the Team
- Passion for Watches & Fine Jewelry, its craftsmanship, collections, and savoir-faire;
- The transmission of your product and technical knowledge to the Fashion teams;
- Understanding of, and passion for, client experience and relationship building;
- Strong commercial awareness and ability to identify opportunities to develop the WFJ business;
- A collaborative mindset and desire to make the Fashion team grow in their Watches & Fine Jewelry expertise;
- Commitment to representing the CHANEL universe through your posture, vocabulary, product storytelling, and client experience.
Your Qualifications
- You have strong selling and clienteling skills;
- You show a genuine passion and personal interest in Watches and Fine Jewelry;
- You have strong communication and interpersonal skills;
- You show empathy and a strong client experience orientation;
- You like to work in a team and demonstrate strong team spirit;
- You are enthusiastic, inspiring, and able to motivate others;
- You are trustworthy and demonstrate a high degree of integrity and professionalism;
- You are decisive and performance oriented;
- You are committed to continuously developing your expertise in Watches & Fine Jewelry;
- You are an ambassador of the CHANEL universe through your posture, communication, and client engagement.