Senior CRM Consultant

Publicis Groupe · Prague

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Powered locally and aligned globally, Publicis Production EMEA Hub forms the regional backbone of Publicis Production. With over 1.200 talented professionals based in the Czech Republic, Bulgaria, Hungary, Poland, the UK, and Mauritius, we enable smarter, faster, and more connected content delivery for global brands. Our integrated capabilities include post and primary production, versioning, commerce, web development, CRM, and language services. As part of the global Publicis Production network, our mission is to transform production into a true growth driver. By combining tech, data, automation, and AI, we deliver intelligent content at scale. We are proud to power Publicis Groupe’s ambition to build the world’s best global integrated production offering.

In this role, you will work as a strategic consultant focusing on CRM and MarTech areas. You will engage with clients to understand their needs, design tailored strategies, and provide expert guidance throughout project lifecycles. Your role will primarily focus on project consulting and delivery support, while also contributing to pre-sales and business development activities, ensuring a seamless transition from solution design to successful project execution. You will act as a subject matter expert in CRM and marketing automation platforms, particularly SFMC, MoEngage, Braze and Plexure, and contribute to our MarTech practice development.

• Act as a trusted CRM and MarTech advisor, supporting clients across discovery, implementation, optimization, and continuous improvement initiatives.
• Design CRM and MarTech strategies, solution architectures, and customer engagement frameworks aligned with business objectives and KPIs.
• Lead client workshops, presentations, and consulting activities, translating business requirements into scalable technology solutions.
• Evaluate CRM activations, campaign mechanics, customer journeys, and technology ecosystems to ensure feasibility, effectiveness, and business value.
• Coordinate cross-functional teams, including CRM and Data Analytics specialists, to drive successful solution delivery and performance measurement.
• Develop proposals, business cases, and recommendations, supporting pre-sales activities and identifying new business opportunities.
• Prepare functional requirements and strategic guidance on platform selection, integrations, and customer data management approaches.
• Identify opportunities to improve segmentation, personalization, lifecycle marketing, and the adoption of new communication channels.
• Contribute to MarTech practice development by sharing knowledge, promoting best practices, and staying current with industry trends and innovations.
• Represent the company externally through client-facing thought leadership activities, case studies, articles, and industry events.

• Hands-on experience with marketing automation platforms such as SFMC, Braze, and MoEngage, covering implementation, configuration, and consulting.
• Good knowledge of CRM platforms (e.g., Salesforce, Microsoft Dynamics, HubSpot) and understanding of CDP solutions such as Segment, Tealium, or Adobe Real-Time CDP.
• Experience in loyalty programmes and customer engagement platforms, particularly Plexure, is a strong advantage.
• Proven background in MarTech consulting, pre-sales activities, and solution design.
• Ability to develop client-facing strategies and technology architectures aligned with business objectives and KPIs.
• Strong communication and presentation skills in Czech and English, with the ability to translate technical concepts into business value.
• Excellent analytical and problem-solving skills, with a track record of delivering effective client solutions.
• Solid understanding of CRM metrics, reporting, segmentation, personalization, and audience management.
• Strong knowledge of the MarTech ecosystem, including marketing automation, customer data platforms, personalization, and digital transformation.
• Collaborative mindset and experience working across international, cross-functional teams.

• Great team of friendly colleagues always happy to share their professional know-how and offer a helping hand.
• International environment yet without a complicated hierarchy where a daily direct approach to the management is possible.
• High level of independence and freedom to show your talent, deliver meaningful results, and come up with innovative ideas.
• Playing a recognized and respected role on global projects for top Client(s) within the informal, result-oriented digital culture team.
• Priority is given to Your professional development and education, certifications, and training.
• Opportunity to learn and grow, especially within the data, digital marketing, and international cooperation domains.
• Using tools that only the biggest global players and a limited number of people do.
• New great offices near Palmovka (DOCK in IV), full of friendly people, dogs, snacks, and and anything you need to be happy at work.
• Flexibility to choose and mix remote and office work, 5 weeks of holidays, and several “My Days” for personal time.
• Publicis Care benefit scheme to choose from, including meal allowances and pension or life insurance contributions, as well as compensation for incapacity for work, a MultiSport card, stays at the company cottage, and other benefits.

At Publicis Groupe, we value diversity and invite all candidates to apply, regardless of age, gender, sexual orientation, religion or lack thereof, origin or disability.

• Act as a trusted CRM and MarTech advisor, supporting clients across discovery, implementation, optimization, and continuous improvement initiatives.
• Design CRM and MarTech strategies, solution architectures, and customer engagement frameworks aligned with business objectives and KPIs.
• Lead client workshops, presentations, and consulting activities, translating business requirements into scalable technology solutions.
• Evaluate CRM activations, campaign mechanics, customer journeys, and technology ecosystems to ensure feasibility, effectiveness, and business value.
• Coordinate cross-functional teams, including CRM and Data Analytics specialists, to drive successful solution delivery and performance measurement.
• Develop proposals, business cases, and recommendations, supporting pre-sales activities and identifying new business opportunities.
• Prepare functional requirements and strategic guidance on platform selection, integrations, and customer data management approaches.
• Identify opportunities to improve segmentation, personalization, lifecycle marketing, and the adoption of new communication channels.
• Contribute to MarTech practice development by sharing knowledge, promoting best practices, and staying current with industry trends and innovations.
• Represent the company externally through client-facing thought leadership activities, case studies, articles, and industry events.

• Hands-on experience with marketing automation platforms such as SFMC, Braze, and MoEngage, covering implementation, configuration, and consulting.
• Good knowledge of CRM platforms (e.g., Salesforce, Microsoft Dynamics, HubSpot) and understanding of CDP solutions such as Segment, Tealium, or Adobe Real-Time CDP.
• Experience in loyalty programmes and customer engagement platforms, particularly Plexure, is a strong advantage.
• Proven background in MarTech consulting, pre-sales activities, and solution design.
• Ability to develop client-facing strategies and technology architectures aligned with business objectives and KPIs.
• Strong communication and presentation skills in Czech and English, with the ability to translate technical concepts into business value.
• Excellent analytical and problem-solving skills, with a track record of delivering effective client solutions.
• Solid understanding of CRM metrics, reporting, segmentation, personalization, and audience management.
• Strong knowledge of the MarTech ecosystem, including marketing automation, customer data platforms, personalization, and digital transformation.
• Collaborative mindset and experience working across international, cross-functional teams.

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