CRM Senior Specialist
Avis Budget Group · Barcelona Contact Centre
We’re looking for a CRM Senior Specialist to join our EMEA Marketing CRM team in Barcelona. In this role, you’ll play a key part in delivering BAU and promotional email campaigns across 15+ EMEA markets and multiple languages, from campaign planning and segmentation through testing, approval and deployment.
What will you do?
- Build, test and deploy BAU and promotional email campaigns
- Own and maintain the EMEA campaign calendar across 15+ markets and languages
- Develop and manage audience segmentation and personalised communications
- Work with Dynamic Content, AMPscript and Data Extensions to deliver targeted campaigns
- Coordinate campaign approvals with local market, Brand, Legal and Compliance teams
- Support A/B testing, uplift analysis and campaign optimisation
- Monitor campaign performance, engagement, conversion and deliverability
- Troubleshoot campaign builds and maintain high QA standards
- Support the development of a scalable, compliant multilingual content library, including the use of AI tools
- Work with JIRA, Litmus and other CRM campaign tools
- Share knowledge and best practices across the wider EMEA CRM team
What are we looking for?
Must have:
• Around 5 years of CRM / email marketing experience
• Strong experience with Salesforce Marketing Cloud or similar platforms (Adobe Experience Cloud, Braze , SAP Emarsys).
• Hands-on experience and AMPscript, Liquid or Javascript
- Experience working with Dynamic Content and Data Extensions
- Strong knowledge of audience segmentation
- Excellent English and Spanish communication skills
- Strong attention to detail and a solid QA mindset
- Experience working with multiple stakeholders and international markets
Nice to have:
- Experience with Salesforce Marketing Cloud – highly valued, but not essential
- Experience using AI / Generative AI tools for content creation and optimisation
- Additional European languages
- Experience in travel, mobility, retail or another fast-paced B2C environment
We offer:
- • Permanent contract
- Salary range: 35000 – 40000 based on experience
- Medical Insurance & Life Insurance after 6 months
- Multicultural environment in Barcelona World Trade Centre
- Remote work up to 4 days a week
- Car Rental Discounts