Campaign & Sequencing Manager - Multi-Country Sales Center

HP · Sant Cugat del Vallès

Apply on the company website

Description -

Job Summary

We are seeking a Campaign & Sequencing Manager to play a pivotal role in driving revenue growth across our multi-country sales center by creating and scaling high-impact sales campaigns and prospecting sequences. Leveraging existing sales and marketing assets, this individual will convert strategic priorities into repeatable engagement motions that increase pipeline generation, enhance seller effectiveness, and ensure consistent execution across diverse markets.

Working cross-functionally with Sales Leadership, Marketing, Enablement, and Analytics teams, the successful candidate will combine strategic vision with operational discipline to deliver measurable business outcomes. This role is critical to building a best-in-class sales center operating model where every campaign strengthens customer engagement, accelerates opportunity creation, and supports long-term business growth.

Key Responsibilities

• Develop and manage a scalable campaign and sequencing roadmap aligned with business priorities and sales objectives.
• Design, launch, and optimize multi-channel prospecting campaigns that drive pipeline generation and revenue growth across multiple markets.
• Create and maintain compelling seller messaging, including email templates, call guides, LinkedIn outreach, campaign briefs, and value propositions, leveraging existing sales and marketing assets.
• Establish and promote sequencing best practices, sales methodologies, and campaign execution standards to improve consistency and seller effectiveness.
• Analyze campaign performance, monitor key metrics, and implement continuous improvements to maximize engagement, conversion, and productivity.
• Partner closely with Sales Leadership, Category, Marketing, Enablement, and Analytics teams to ensure campaigns are aligned, measurable, and scalable.
• Lead campaign adoption efforts through enablement, communication, and stakeholder engagement, driving consistent uptake across diverse sales teams and geographies.
• Act as the central coordinator for campaign planning, execution, governance, and optimization within the multi-country sales center.

Education & Experience

• Bachelor's degree in Business, Marketing, Communications, Sales, Economics, or a related discipline.
• MBA or advanced degree is considered a strong advantage.
• Relevant certifications in marketing automation, sales enablement, project management, or sales methodologies are desirable.
• 5+ years of experience in Campaign Management, Sales Enablement, Demand Generation, Revenue Operations, Sales Excellence, or related functions.
• Proven experience creating and scaling outbound campaigns within B2B sales organizations.
• Experience supporting regional or global sales organizations across multiple countries.
• Demonstrated success in developing prospecting strategies that generate measurable pipeline outcomes.
• Experience building campaign frameworks and seller adoption programs.
• Strong track record of collaborating with sales, marketing, and operations stakeholders.
• Experience working within technology, software, SaaS, or complex solution-selling environments.

Knowledge & Skills

• Fluent in English, proficiency in an additional Western European language is an advantage.
• Campaign strategy, execution, and optimization.
• Sales prospecting, sequencing, and demand generation best practices.
• Strong messaging, content creation, and value proposition development skills.
• Data analysis and performance-driven decision making.
• Project management and operational excellence.
• Cross-functional collaboration and stakeholder management.
• Change management, sales enablement, and methodology adoption.
• Excellent communication, storytelling, and presentation skills.
• Experience with CRM and sales engagement platforms (Dynamics 365, or other CRM).
• Proficiency with LinkedIn Sales Navigator, Power BI, marketing automation tools, and AI-powered content solutions.

Cross-Org Skills

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope

• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity

• Responds to moderately complex issues within established guidelines

Disclaimer

• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

What we offer  

• A truly international experience: Work in a global organization with colleagues from 60+ nationalities, collaborating across cultures and geographies. 

• Continuous growth & career development: Multiple internal mobility and career opportunities, supported by HP’s learning platform to keep growing your skills. 

• Competitive benefits package, including: 

• Hybrid work model (home office / office), depending on the role/functions  

• Health & Life insurance 

• Ticket Restaurant Vouchers or lunch at reduced prices at our canteen 

• Flexible working hours to support work–life balance 

• HP Flex Program: Kindergarten vouchers & Transport Card 

• Exclusive HP products offers and discounts for employees, friends and family 

• Inclusion & belonging at the core: Join our global employee networks such as Women, Pride, Inclusion, NextGen, Sustainability & DisAbility, with opportunities to get involved locally. 

• Give back to the community: Participate in volunteering initiatives or join our annual HP Charity Day held onsite. 

• Stay active & energized: Access our sports center (indoor & outdoor) with 25+ coordinated activities. 

• Onsite medical services: Doctor and medical team available for annual checkups, nutrition, oral hygiene, physiotherapy, and general health. 

• Creativity & innovation: Enjoy our Printing Happy Hour—from photos to large posters—and hands‑on workshops using the latest printing technologies, from wall covers to 3D printing. 

• Easy commuting: Free parking available or excellent access via nearby train services. 

• Women Network initiatives: Networking events, STEM promotion, business acumen talks, work–life balance sessions, and future skills development. 

Sales & Services entity

Job -

Schedule -

Shift -

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"

More jobs at HP · Sales & Business Development jobs in Sant Cugat Del Valles