Marketing & Communications Manager (6-month contract)
EFG · Hong Kong
This is a 6-month contract role to support the execution of marketing and communications strategies for the Greater China region and the Chinese market, with additional support to overall regional (Asia) activities.
Main duties
- This role supports the execution of marketing and communications strategies for the Greater China region and the Chinese market, with additional support to overall regional (Asia) activities.
- The role covers end-to-end delivery of marketing campaigns, client events, brand collateral and digital content for the Greater China region.
- The ideal candidate is a hands-on, delivery-focused marketer with a strong understanding of the Greater China region (Hong Kong SAR, Taiwan and mainland China), able to manage multiple workstreams independently and to a high standard of quality under tight timelines.
- The successful candidate will report to the Director of Marketing & Communications, Asia.
Responsibilities
- Event Management: Plan and deliver client events and sponsorship activations across the Greater China region, including venue and vendor management, guest list coordination with front-office teams, on-site execution, and post-event reporting. Support selected regional (Asia) events on a remote-coordination basis.
- Brand Marketing Collateral: Manage the production and delivery of on-brand marketing materials including brochures, corporate gifting and event collateral, as well as quality control of Traditional and Simplified Chinese translations.
- Digital and Content Marketing: Manage social media content calendar for the Greater China region, review, edit and approve WeChat content. Work with the team to draft English0language content for senior management’s LinkedIn presence.
- Media Relations Support: Support the region’s external communications activities in coordination with the PR agency, including editing press releases, preparing supporting materials, and providing logistical and on-site support for press conferences and media engagements.
- Internal Communications Support: Support the drafting and distribution of regional internal communications and intranet content.
- Administration and Budget Support: Assist with budget tracking, invoicing and vendor administration for regional marketing activities as needed.
Ensure full compliance with all applicable laws, cross‑border requirements and other banking and financial industry rules and regulations
Mandatory Qualifications and Skills
- Bachelor’s degree in business, marketing, communications, hospitality or a related field.
- 5-8 years of experience in marketing and communications, ideally in financial services, luxury and/or hospitality industries, with a focus on the Greater China market.
- Proven track record of executing client events and marketing campaigns in Hong Kong SAR, Taiwan and/or mainland China.
- Experience managing external agency partners (digital/social and/or PR) and quality-controlling their output.
- Strong editorial judgment in both Chinese and English content; experience with WeChat and LinkedIn as corporate channels preferred.
- Proven ability to manage multiple projects independently under pressure, with minimal supervision.
- Understanding of UHNW client expectations and standards of luxury client hospitality.
- Excellent written and verbal communication skills in English, Simplified Chinese and Traditional Chinese.
- Available on short notice; comfortable with a fixed-term contract engagement.