Partner Ads & Promo Analyst PLECA
Glovo
YOUR MISSION
In the role of PLECA Partner Ads & Promo Analyst, you will play a key role in achieving our Revenue Business Plan and driving the overall commercial performance of the country. Your main focus will be unlocking growth opportunities through data-driven commercial insights. This includes building tools for local teams, and using data to evaluate the current promotions strategy to continuously improve it.
You will help shape the Commercial strategy in close collaboration with the Head of Commercials, as well as cross-functional stakeholders from Headquarters, to improve performance and maximize value for our partners, focusing on optimizing partner value and improving operational efficiency through analytical and automation-driven initiatives.
THE JOURNEY - Define and execute the commercial strategy for Glovo PLECA Countries:
- Partner Ads & Promotions Strategy: Lead the strategy for Partner Ads and Promotions, including development of sales pipelines and conversion funnels. Improve processes, reporting, and tooling to maximize commercial efficiency and campaign performance.
- Data & Reporting: Consolidate, optimize, and maintain dashboards, tools, and reports used to track key KPIs and partner investments in Ads products. Deliver regular performance reports with actionable insights to leadership teams for strategic decision-making.
- Commercial Project Support: Support the Commercial team with data-driven projects such as Business Planning, partner P&L analysis, Account Manager portfolio management, forecasting, and target setting.
- Operational Excellence:
- Team Enablement: Standardizing knowledge sharing and training to ensure local teams can independently manage and grow their portfolios.
- Budget Integrity: Taking full control of the Promo Budget to ensure campaigns drive incrementality rather than just volume, protecting the P&L.
- Product Enablement: Develop clear playbooks and materials that communicate the value proposition of new Ads products and commercial solutions. Ensure high relevance and conversion across different advertiser and partner segments.
- Team & Growth: Collaborate actively with colleagues across departments and contribute to a supportive, growth-oriented, and high-performance environment.
- Shift the operating model away from manual, high-touch processes toward scalable, tech-enabled workflows. Build a regional Ads & Promo community to reduce fragmentation, eliminate local spreadsheets and ad-hoc solutions, and ensure consistent execution. Foster shared ownership, best-practice exchange, and a common direction across markets.
- Be informed, get involved and make things happen with a doer attitude. Contribute actively to the teams’ development and learn from each other in a supportive environment that allows you to grow, develop and make the difference
Bring Glovo PLECA Countries to the next level:
- Deliver Commercial KPIs and continuously identify new opportunities for growth and profitability.
- Strengthen Glovo's competitive position in a highly dynamic market.
- Build best-in-class ways of working across the Commercial team.
- Develop and empower a high-performing team with strong ownership and accountability. Act as a key strategic partner to the Commercial Heads of PLECA Countries.