Field Marketing Specialist
Vertiv · Mexico City
RESPONSABILITIES:
- Develop and execute local field marketing plans aligned with sales priorities to drive demand, customer engagement, pipeline creation, and revenue growth across key verticals, including Data Centers, Enterprise, Commercial & Industrial (C&I), Consultants, and Communication Networks.
- Build and execute integrated marketing programs targeting end users, strategic accounts, consultants, distributors, channel partners, and alliances, adapting regional and global initiatives to local market opportunities.
- Partner closely with local Sales and Channel teams to identify market opportunities and develop demand generation, account-based marketing (ABM), customer engagement, events, and partner programs that support pipeline and revenue targets.
- Develop co-marketing plans with selected distributors, channel partners, and strategic alliances in support of business objectives and local go-to-market priorities.
- Plan and execute industry events, customer engagements, executive programs, webinars, workshops, and other field activities designed to strengthen Vertiv’s presence within priority markets and verticals.
- Manage, administer, measure, and report on local field marketing budgets, MDF and co-op funds, ensuring effective investment, appropriate governance, and compliance with applicable processes and requirements.
- Support collection and analysis of indirect buyer insights and audience segmentation
- Ensure brand compliance and consistency across partners, distributors and 3rd party agencies.
- Work with partners to deliver high-quality, localized marketing activities that drive targeted demand generation
- Develop and manage local partner engagement activities (e.g. partner events, local launch execution, to-partner communications, partner training, partner webinars)
- Actively seek and create local joint customer success stories to demonstrate best practices and strong partner relationships
- Drive usage of existing channel marketing and sales programs (Vertiv One Rewards, Partner Marketing Automation Tool, Deal Registration to engage and growth channel by working closely with LATAM Regional Partner Enablement.
- Work closely with Digital Marketing lead to implement demand gen campaigns focused on MOFU and BOFU.
- Work closely with Marketing Integration lead to provide local content to post in Vertiv social media channel.
- Work closely with Internal Creative Services Vertiv Agency to request any creative material, website modification or any print or digital materials.
REQUIREMENTS
- Bachelor’s degree in marketing or business, or comparable marketing qualification/experience
- Four or more years in b-to-b marketing preferably in a high-tech industry
- Three or more years working in channel marketing and supporting partners in relevant markets.
- Proven experience working successfully with sales teams
- Experience in Technology and IT Industry highly desired.
- Ability to leverage buyer data and insights
- End user demand generation
- Oral and written communication skills
- Demonstrated experience working within cross-functional teams
- Ability to work independently, manages multiple projects and prioritizes work to align with business needs
- Excellent planning and organizational skills. Ability to organize and complete work on multiple projects concurrently.
- Excellent written and verbal communications skills; especially important is the ability to communicate appropriately within a diverse
- multicultural environment.
- Solid problem solving and decision-making skills.
- Strong analytical skills and experience in analyzing the effectiveness of marketing programs on key metrics (ROI, customer acquisition and retention, etc.), with the ability to conceptualize and think creatively.
- Ability to develop an understanding of effective marketing and its relationship to Vertiv products, services and the sales cycle on a multinational level.
EDUCATION & CERTIFICATIONS
- Marketing Automation Platform (Eloqua) and/or CRM Platform (Oracle Sales Cloud), Sprinkrl Social Media, experience a strong plus.
- Digital Marketing & Campaings
- English oriented – must speak, read, write and understand. (Intermediate level)
- Must have the knowledge of creativity process and how to request creative and audio production materials.
- Preferably if has knowledge of Wrike or has worked with a similar project management tool