Global Digital & Ecommerce Assistant Manager

Coty · London

BACKGROUND TO THE ROLE

The Global Digital & E-commerce Assistant Manager is responsible for driving the execution of global digital commerce strategies that accelerate brand growth, consumer engagement, and online sales performance across Rimmel, Max Factor and Bourjois. Working closely with markets, retailers, agencies and cross-functional teams, this role translates brand and commercial objectives into best-in-class digital commerce programmes, content strategies and shopper experiences.

The role plays a key part in enhancing digital shelf excellence, improving online discoverability through SEO/GEO optimisation, growing consumer advocacy through Ratings & Reviews programmes, and delivering high-impact digital activations that drive conversion and market share growth.

KEY RESPONSIBILITIES

Digital & E-commerce Strategy Execution

Execute global digital and e-commerce strategies aligned with brand and commercial priorities.
Support the development of annual digital commerce plans, ensuring strong alignment across markets and channels.
Identify growth opportunities through consumer, retailer and market insights.
Monitor emerging digital, social commerce and retail media trends, recommending opportunities to enhance brand performance.

Digital Shelf Excellence & Content Optimisation

Lead digital shelf excellence initiatives across priority retail partners.
Ensure best-in-class product content, imagery, enhanced content and brand pages across all key e-commerce platforms.
Drive content syndication and consistency across markets and retailer environments.
Partner with local teams to improve content compliance, visibility and conversion performance.

SEO, GEO & Discoverability

Support the development and implementation of SEO and Generative Engine Optimisation (GEO) strategies.
Optimise product and brand content to improve search visibility and discoverability across retailer, search and AI-led platforms.
Monitor performance metrics and identify opportunities to drive traffic, engagement and conversion.

Ratings & Reviews Leadership

Manage global Ratings & Reviews programmes to increase consumer advocacy, trust and conversion.
Partner with markets, retailers and agencies to drive review generation, sampling and consumer engagement initiatives.
Track review performance including ratings, volume, sentiment and review recency.
Translate consumer feedback into actionable recommendations for product, content and shopper experience improvements.

Digital Activations & Product Launches

Lead the digital commerce implementation of global product launches and campaigns.
Collaborate with brand, media and influencer teams to deliver integrated digital activations.
Ensure launch assets and content are optimized for retailer, social commerce and owned channels.
Track launch performance and share learnings and best practices globally.

Analytics & Performance Optimisation

Monitor and report on key digital and e-commerce KPIs.
Analyse consumer, retailer and content performance data to identify growth opportunities.
Develop actionable recommendations to improve conversion, discoverability and consumer engagement.
Share insights and performance updates with key stakeholders.

Stakeholder & Agency Management

Build strong relationships with markets, retailers, agency partners and cross-functional teams.
Act as a key point of contact for digital commerce projects and initiatives.
Support budget management and ensure delivery against agreed objectives and timelines.
Influence and align stakeholders to ensure excellence in execution globally.

SUCCESS MEASURES

Successful delivery of digital commerce content, activations and product launches.
Delivery of e-commerce sales, market share and profitability targets.
Improved digital shelf excellence, online discoverability and content performance.
Growth in conversion, consumer acquisition and engagement metrics.
Increased Ratings & Reviews performance, consumer advocacy and retailer search visibility.
Strong cross-functional collaboration and stakeholder influence.
Development of high-performing future digital commerce capabilities.

WHAT YOU WILL BRING

Required Competencies:

Proven experience in Digital Marketing, E-commerce, Digital Commerce or Omnichannel Marketing.
Strong understanding of content optimisation and production management.
Experience leading Ratings & Reviews or consumer advocacy initiatives.
Strong analytical skills with the ability to translate data into actionable recommendations.
Excellent stakeholder management, communication and project leadership capabilities.
Passion for beauty, consumer trends and digital innovation.

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