Director, Brand Marketing and Media
Grant Thornton · Chicago
Grant Thornton is seeking a Director, Brand Marketing & Media to join the team. Approved office locations can be found below.
The opportunity
Grant Thornton Advisors is investing in its brand as the firm grows. With more than 25,000 professionals across around 20 markets, we are building a global brand marketing and media function to support that growth.
As Brand Marketing and Media Director, you will bring together global brand campaigns, social media, paid media and sponsorship to strengthen our market presence and support commercial growth. You will set the strategy, direct investment and measure its contribution to brand and business performance.
Lead global brand campaigns
Own the global brand campaign plan, from audience priorities and channel selection to delivery and measurement.
Coordinate advertising, social media and sponsorship, working with creative teams to develop a consistent campaign approach.
Integrate sponsorships and partner programs into relevant campaigns to extend their reach and strengthen their impact.
Shape campaign narratives and refine copy to ensure clear messaging, a consistent brand voice and relevance to target audiences.
Work with local teams to adapt global campaigns to market priorities and budgets while maintaining brand consistency.
Apply campaign results and audience insights to improve planning, creative development and channel performance.
Build and lead paid media
Build the global in-house paid media team and define planning and buying responsibilities across internal teams and agencies.
Set the global paid media strategy and oversee delivery against agreed brand and business objectives.
Allocate investment across LinkedIn, search, programmatic advertising and video, adjusting spend based on performance.
Lead relationships with media platforms, starting with LinkedIn, to improve commercial terms and access to expertise and capabilities.
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