PR & Affiliate Content Specialist
Eightcap · Melbourne
Eightcap operates at the intersection of cutting-edge technology and global financial markets. Headquartered in Melbourne with a global footprint spanning the UK, Cyprus, and Bulgaria, we build the high-performance infrastructure that connects the world to CFD markets - reliably, securely and with precision.
The PR & Affiliate Content Specialist plans, produces and places market-focused content that positions Eightcap and its spokespeople as credible voices in the trading community. The role combines traditional and digital PR; securing article placements and authoritative backlinks in finance and trading media, building a thought leadership program around our leaders and market analysts, and managing affiliate and introducing-partner relationships to make sure compliant, high-quality Eightcap content is published on their channels to drive AEO outcomes for the business.
To drive real impact in this role, you will:
- Own the Content Calendar: Plan and deliver market-focused articles, commentary and explainers across FX, central bank policy, macro data, commodities, indices and crypto.
- Build Our Thought Leadership: Find the angles, ghost-write and prepare our leaders and analysts for interviews, panels and podcasts.
- Win the Placements: Build relationships with journalists and editors and pitch tier-one and niche trading publications, including fast reactive commentary when markets move.
- Earn the Backlinks: Run digital PR and link-building campaigns with our SEO team and agency to earn high-authority links and drive AEO outcomes.
- Run the Affiliate Content Engine: Supply content kits to affiliates and introducing partners, then make sure the content goes live on schedule and to standard.
- Guard the Brand: Route content through Compliance and Legal and make sure everything meets our brand guidelines and each jurisdiction's financial promotion rules, risk warnings included.
- Measure and Sharpen: Report monthly on coverage, share of voice, backlinks and referral traffic, manage award submissions and help us grow our presence in communities like Reddit.
Requirements
- Minimum 3 years experience in content, editorial or digital PR, with published work in regulated markets, ideally financial markets, trading or investing.
- Excellent written English, with the range to write for beginners and experienced traders alike.
- A sound grasp of AEO and SEO, including how AI assistants find and cite content.
- Confidence using AI writing tools daily, with the judgement to edit and fact check their output and to translate content into other languages.
- Experience placing content with external publishers or earning media coverage.
- Hands-on CMS experience and comfort with tools like Google Search Console, GA4, SEMrush and Meltwater.
- Organisation and self-direction, with the ability to juggle many pieces of work across several stakeholders.
- An analytical mindset that tracks performance, finds insights and iterates on data.
- An agile, accountable approach to getting things done in a fast-paced environment.
- A global mindset and comfort working across time zones, with experience localising content across APAC, EMEA and LATAM highly desirable.
- Bonus, but not essential: fintech, trading or financial services experience, working knowledge of CFDs, forex, commodities and indices, multi-region campaign experience, and paid community management beyond Meta (TikTok, LinkedIn, X, Reddit).
Benefits
We have built a performance-driven environment where you’re given the autonomy to drive change and the accountability to own the results. We provide a space for the ambitious, adaptable and collaborative to deliver outcomes that fuel our success while building the skills and experience that defines a career.
We also support you through:
- Ongoing investment in your career development, including technical and professional training.
- Wellness and lifestyle perks, such as monthly corporate massages.
- Drinks every Friday.
- Parental leave entitlements.
- Staff referral bonus programme.
- Annual flu vaccinations.
- Purchased leave.
- Novated leasing options for vehicle financing and management.
- A great CBD location with easy access to public transport.
- A multicultural, collaborative and supportive team culture.
- Being part of exciting new projects for the company.
- Regular social activities.
Don’t check every box? Apply anyway. We value talent, grit, and the drive to execute over a perfect resume. If you’re ready to grow with us, we’re ready to meet you.