Senior Business Development Representative - Corporates Observability

ITRS · London

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Scope of Role

ITRS Is looking for an organised, and driven Corporate Business Development Representative (BDR) to join our EMEA Marketing organisation. Serving as the bridge between Marketing and Sales, you will create qualified pipeline through a blend of outbound enterprise prospecting and inbound lead engagement.

The BDR will support the ITRS Observability Platform value stream while also promoting awareness and opportunity creation for ITRS Uptrends Digital Experience Monitoring value stream across the EMEA. Working with Marketing and partnering daily with the Enterprise Sales team, you'll engage with prospects by responding to trial registrations and demo requests while creating new opportunities within enterprise accounts through outbound prospecting. You will be offered a hybrid work schedule from our London HQ.

As a Business Development Representative, you will:

• Produce qualified sales opportunities through high-volume outbound prospecting by phone, email, LinkedIn, and other channels.

• Prospect into enterprise organizations across EMEA to build a pipeline for the Uptrends portfolio while supporting broader ITRS Observability Platform initiatives.

• Implement a disciplined daily prospecting schedule of 100+ outbound touches per day, applying a combination of cold calls, personalized emails, LinkedIn outreach, and other approved engagement channels.

• Respond promptly to inbound marketing inquiries, including trial registrations, demo requests, webinar attendees, content downloads, and other marketing-generated leads to maximize conversion opportunities.

• Qualify inbound leads, understand customer requirements, and schedule qualified meetings for the appropriate Account Executive.

• Conduct, consultative cold calls with enterprise decision-makers, including Directors, VPs, and C-level technology leaders.

• Use LinkedIn Sales Navigator, Apollo, Salesforce, and other sales engagement tools to identify target accounts, build prospect lists, and conduct strategic outreach campaigns.

• Partner with Marketing to provide feedback on campaign performance, messaging, lead quality, and market insights.

• Collaborate daily with Account Executives to develop account strategies and accelerate pipeline creation.

• Maintain accurate prospect, activity, and pipeline information within Salesforce and other sales technologies.

• Develop expertise in Observability, Digital Experience Monitoring (DEM), Application Performance Monitoring (APM), Infrastructure Monitoring, and enterprise technology trends.

• Achieve activity, meeting, lead conversion, and pipeline generation goals that contribute directly to EMEA ARR growth.

Requirements

• 3-5 years of experience in Business Development, Sales Development, Lead Generation, or outbound prospecting (SaaS or enterprise software preferred).

• Comfortable making a high volume of outbound cold calls every day.

• Experience using, or the ability to quickly become proficient in:

1. LinkedIn Sales Navigator
2. Apollo
3. Salesforce CRM
4. Sales engagement platforms

Desirable skills

• Experience prospecting into enterprise IT organizations.

• Familiarity with Observability, APM, Digital Experience Monitoring, Infrastructure Monitoring, Cloud, or DevOps technologies.

• Experience engaging Director, VP, and C-level technology clients.

• Bachelor's degree or equivalent professional experience.

• Build relationships with Marketing, Sales, and Customer Success teams.

• Exceed indicators for activity, meetings booked, inbound lead response times, lead conversion, pipeline generation, and contribution to EMEA ARR growth.

Benefits

• Health Insurance and Dental Health Cover for you and your dependants
• Employee Assistance Programme
• Pension
• Flexible Hybrid Working
• Enhanced Parental Leave
• Travel Insurance
• Life Assurance
• Income Protection
• Referral Bonus
• Buy and Sell Holiday
• Training Reimbursement

ITRS is an Equal Opportunity employer and Inclusion is part of our everyday life. We celebrate diversity and pride ourselves on providing an environment where all employees can be their authentic selves and have a voice, allowing everyone to contribute equally. We remain committed to advocating inclusion, diversity, and equality into our ITRS family as we grow and enrich our business.

We welcome applications from everyone in the community as we recognise that a diverse workforce is a stronger workforce.

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