Senior Marketing Analyst

realestate.com.au · Richmond

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• 9 month fixed-term contract
• Melbourne based

We're REA 
  
With bold and ambitious goals, REA Group  is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home. 
 
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.  

What the role is all about

As Senior Marketing Analyst, you will be the analytical partner for consumer and lifecycle marketing teams—combining hands-on SQL, audience analysis, reporting and data investigation with clear, commercially relevant storytelling.

This is a genuinely broad secondment with meaningful ownership. You will help teams understand member behaviour, improve campaign performance, grow and retain audiences, and make better investment decisions.

You will also gain end-to-end exposure to marketing mix modelling, including work with Mutinex and Meridian, opportunities to work with SaaS MMM solutions and practical exposure to Meridian code, as well as contributing to forecasting for enterprise OKRs.

he three core focus areas are:

• Lifecycle marketing analytics and reporting
• Marketing mix modelling
• Regular contribution to enterprise forecasting and target-setting throughout the financial year

Partner with marketing to drive growth

• Work with lifecycle, digital, consumer and product stakeholders to turn business questions into clear analytical approaches and actionable recommendations.
• Analyse audience and member behaviour across acquisition, engagement, conversion and retention to identify opportunities for campaign creation and optimisation.
• Be a trusted thought partner on the use of data and measurement across the marketing function, translating complex analysis into plain English for a range of audiences.
• Manage requests from discovery and requirements gathering through prioritisation, delivery, follow-up and continuous improvement.

Own reporting, dashboards and insight storytelling

• Own the lifecycle marketing reporting capability, ensuring KPI, OKR, member-engagement and campaign reporting remains accurate, useful and fit for purpose.
• Create, maintain and improve Tableau dashboards and other reporting outputs used by consumer lifecycle marketing.
• Provide weekly, monthly and quarterly performance reporting, including audience-performance packs, KPI updates, presentations and Board materials where required.
• Lead the story behind the numbers: identify emerging trends, explain the drivers of performance and communicate what the business should do next.

Make data trustworthy and usable

• Perform attribution and campaign analysis, including last-touch and other relevant attribution approaches, in partnership with stakeholders and data teams.
• Investigate and resolve data-quality issues through reconciliation, definition checks, pipeline validation, backfills and analysis of schema, timestamp, freshness and other discrepancies.
• Identify gaps in marketing data capture and work collaboratively with data teams to implement practical enhancements.
• Maintain reusable query logic, data assets, documentation and processes so that knowledge and outputs remain valuable beyond the immediate analysis.

Measure what works

• Support campaign experimentation and measurement, including send volumes, click-through rate, conversion, opt-in and opt-out behaviour, and attribution.
• Use data from web, app, advertising and other marketing platforms to build a rounded view of channel and audience performance.
• Contribute to marketing mix modelling with Mutinex and Meridian, including analysis, interpretation, stakeholder engagement and practical hands-on work with Meridian code where appropriate.
• Contribute to forecasting for enterprise OKRs, including target-setting and in-year performance updates.

Help keep the operation running smoothly

• Champion effective internal processes and systems, identifying opportunities to simplify, automate and improve the way analytics work gets done.
• Support the team’s production data operations by helping maintain Breeze jobs, responding to alerts, validating fixes and working safely with Airflow, PagerDuty, Buildkite, Git and pull requests.
• Work with data teams to ensure data is captured in a relevant, reliable and usable format for downstream analytics and decision-making.

Who we’re looking for 

You are a curious, practical analyst who enjoys moving between hands-on analysis, stakeholder conversations and data problem-solving. You bring technical confidence, commercial judgement and the ability to make complex information easy to act on.

Essential capabilities

• Intermediate to advanced SQL skills; this is core to the role, along with experience working in BigQuery.
• Demonstrated experience in analytics, with the ability to investigate complex questions, identify meaningful patterns and make practical recommendations.
• Experience owning reporting and dashboards, with strong BI capability; Tableau experience is preferred.
• Strong data-validation and quality-investigation skills, with a disciplined approach to reconciliation, error identification, cleansing and definition checks.
• At least two years’ experience in a hands-on senior analytics-support role, including troubleshooting complex issues and making recommendations.
• Advanced Excel skills and strong attention to detail.
• Strong stakeholder-management and business-partnering skills, including requirements gathering, prioritisation and follow-through.
• The ability to translate data into clear, plain-English insights for audiences at different levels.
• Comfort working productively in a fast-paced, agile environment.

Highly desired capabilities

• Experience working in marketing and/or lifecycle analytics, with an understanding of audience segmentation, personalisation, engagement, retention, conversion and the property journey.
• Strong audience and member analysis skills, including investigating changes in engagement, retention, campaign performance and key member metrics.
• Experience with experimentation and campaign measurement, including CTR, conversion, opt-in/out behaviour, send volumes and attribution.
• Experience with digital analytics tools such as Adobe Analytics or Google Analytics, and hands-on experience with advertising platforms.
• A strong understanding of digital marketing across SEM/PPC, social and SEO, plus broader above-the-line and below-the-line channels.
• Experience working with, or knowledge of, marketing mix models and forecasting methods such as SARIMA or Prophet.
• Any level of Python, plus familiarity with production data operations such as Breeze jobs, Airflow, PagerDuty, Buildkite, Git and pull requests.
• Familiarity with REA’s data landscape, including Snowplow and listings data, and the reporting, analytical, product and model layers built on top of them.
• A mindset for documentation and knowledge-sharing: leaving behind reusable queries, clear definitions and processes that help the team move faster.

Why this role

This is an opportunity to do work that is both technically challenging and visibly connected to business outcomes.

You will have the autonomy to investigate, challenge and improve how REA measures audience growth, while working closely with experienced marketing, data and modelling teams.

If you enjoy finding the signal in complex data—and turning it into action—this secondment will give you a platform to make a real impact and broaden your analytics toolkit!

The REA experience 

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.  

Some of our Perks & Benefits include:  

·       A hybrid and flexible approach to working 

·       Flexible leave options including, birthday leave and purchase additional leave 

·       Flexible parental leave offering for primary and secondary carers 

·       Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity 

·       Hackdays so you can bring your big ideas to life   

Our commitment to Diversity, Equity, and Inclusion   

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch. 

Join our Talent Neighbourhood 

Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood!  

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