Associate Director - Account Management
Dentsu · Gurugram
We are looking for a Associate Director - Account Management with 7+ years of experience across Digital Marketing, Integrated Media, Account Management, Client Servicing, Campaign Strategy, and Performance Marketing.The ideal candidate will be a strategic client leader who can connect business objectives with integrated digital and media solutions, lead high-value client relationships, drive campaign effectiveness, and build long-term account growth.
The role will involve end-to-end ownership of key accounts - from understanding the client's business and defining communication objectives to developing integrated strategies, guiding media and campaign execution, evaluating performance, presenting business insights, and identifying opportunities for account growth.
The candidate will work closely with Media, Performance Marketing, Creative, Strategy, Analytics, Content, and other specialist teams, ensuring that all capabilities come together to deliver cohesive, insight-led, and measurable solutions for clients.
Job Description:
Key Responsibilities
Integrated Account & Client Leadership
- Own the overall relationship and strategic direction for a portfolio of key accounts, serving as a trusted partner to senior client stakeholders.
- Develop a strong understanding of clients' businesses, categories, consumers, competitive landscape, marketing priorities, budgets, and growth objectives.
- Translate client business challenges into clear marketing, communication, media, and digital opportunities.
- Lead integrated account planning across brand, digital, media, social, performance, content, and other relevant capabilities.
- Build strong, long-term client relationships by consistently demonstrating strategic thinking, proactive problem-solving, and measurable business impact.
- Lead senior-level client conversations, business reviews, strategic discussions, and performance presentations.
- Anticipate client needs, manage expectations, and proactively address opportunities, risks, and escalations.
Integrated Strategy, Media & Campaign Leadership
- Lead the development of integrated digital and media strategies aligned with business and marketing objectives.
- Guide teams in translating business objectives into audience, communication, media, platform, content, and performance strategies.
- Oversee media planning and investment across relevant digital channels, with strong expertise in Meta (Facebook & Instagram).
- Ensure the right balance between brand building, audience engagement, lead generation, conversion, and performance objectives.
- Provide strategic direction on audience segmentation, media mix, campaign architecture, budget allocation, channel selection, and campaign timelines.
- Ensure creative, content, media, and performance teams work against a common strategic direction rather than operating in silos.
- Evaluate emerging platforms, digital trends, consumer behaviours, and technology developments to identify relevant opportunities for clients.
Campaign & Performance Ownership
- Provide end-to-end oversight of campaigns from briefing and strategy through planning, execution, optimization, reporting, and post-campaign learning.
- Ensure campaigns are delivered against agreed objectives, timelines, budgets, quality standards, and performance expectations.
- Partner with Performance Marketing and Media teams to monitor and improve campaign effectiveness.
- Review and interpret key digital metrics including CTR, CPC, CPL, CPA, conversions, reach, engagement, ROI, ROAS, and other relevant KPIs.
- Move beyond reporting numbers to identify why campaigns are performing the way they are, what the business implications are, and what should be done next.
- Drive a culture of continuous optimization and experimentation across accounts.
- Ensure campaign learnings are captured and translated into actionable recommendations for future planning.
Account Growth & Commercial Leadership
- Take ownership of the growth and expansion of assigned accounts.
- Identify opportunities to increase the scope of services across digital, media, performance marketing, creative, content, analytics, and other capabilities.
- Work with internal leadership and specialist teams to develop integrated solutions, proposals, and growth plans.
- Contribute actively to new business pitches, RFPs, client presentations, and strategic proposals.
- Develop a strong understanding of client budgets, scopes, commercial priorities, and account profitability.
- Build relationships that support client retention, increased revenue, and long-term business partnerships.
Insights, Reporting & Business Reviews
- Oversee the development of integrated campaign reports, dashboards, performance reviews, and strategic presentations.
- Ensure reporting connects media and campaign performance with broader marketing and business outcomes.
- Lead periodic business reviews with clients, highlighting performance, key learnings, challenges, opportunities, and future recommendations.
- Use data, consumer insights, campaign learnings, and market trends to influence future strategy.
- Establish strong account governance around budgets, timelines, deliverables, campaign performance, and documentation.
Cross-Functional & Stakeholder Management
- Serve as the central integrator between the client and internal specialist teams.
- Ensure alignment between client expectations, strategic direction, creative output, media plans, performance objectives, and execution.
- Build strong relationships with senior stakeholders across both client and agency teams.
- Resolve conflicts and competing priorities while maintaining focus on business objectives.
- Ensure effective communication and decision-making across complex, multi-team engagements.
Experience & Qualifications
- 7+ years of relevant experience in Digital Marketing, Integrated Media, Account Management, Client Servicing, Advertising, Performance Marketing, or related areas.
- Proven experience managing large, integrated, and strategic client accounts.
- Strong understanding of Digital Marketing, Media Planning, Meta Ads, Performance Marketing, Social Media, and integrated campaign planning.
- Experience translating business and marketing objectives into integrated communication and media strategies.
- Strong understanding of digital campaign metrics, performance measurement, optimization, and analytics.
- Demonstrated experience managing and mentoring account management/client servicing teams.
- Experience working with cross-functional teams across Media, Creative, Performance, Analytics, Strategy, Content, and other specialist functions.
- Strong experience in senior-level client management, presentations, negotiations, and stakeholder management.
- Experience in account growth, upselling/cross-selling, business development, and new business pitches will be an advantage.
- Strong proficiency in MS Excel, PowerPoint, campaign reporting, and data interpretation.
Key Skills
Integrated Account Management | Digital Marketing | Integrated Media Planning | Strategic Client Management | Meta Ads | Performance Marketing | Campaign Strategy | Digital Media | Client Servicing | Account Growth | Business Development | Campaign Optimization | Data & Analytics | Consumer & Audience Strategy | Cross-Functional Leadership | Team Management | Stakeholder Management | Business Reviews | Presentation & Communication
Ideal Candidate Profile
The ideal candidate is a 360° digital and integrated account leader who can connect the dots between client business objectives, consumer insights, strategy, creative, media, performance, analytics, and business outcomes.
They should be able to operate at both the strategic and leadership level, while having sufficient understanding of campaign execution and performance to challenge teams, guide decision-making, and add value to client conversations.
Location:
GurugramBrand:
IprospectTime Type:
Full timeContract Type:
Permanent