Manager, Campaign Management

Wyndham Hotels & Resorts · Orlando Corporate Headquarters

Apply on the company website

We Put the World on Vacation

The Manager, Campaign Management is responsible for leading the team that manages the end-to-end execution of digital marketing campaigns, ensuring that campaign strategy is translated into flawless, on-spec builds across all channels. This role owns campaign quality assurance, tracking and tagging accuracy, and launch governance, and serves as the operational backbone connecting strategy, creative, media, analytics, and technology to ensure every campaign goes live on time and without error.

This position requires a highly organized, detail-oriented leader who can manage a team of campaign specialists/coordinators while partnering closely with cross-functional stakeholders including media, creative, CRM, analytics, web, and external vendors. The Manager, Campaign Management is accountable for building repeatable QA and launch processes, ensuring accurate measurement and tracking infrastructure, and driving campaign-level reporting that surfaces actionable insights back into ongoing and future campaign strategy.

How You'll Shine:

 Campaign Execution & Team Leadership

• Lead and manage a team responsible for the day-to-day execution of digital campaign strategy across paid search, paid social, programmatic, display, SMS, email, app notifications and other digital channels. Set clear priorities, workflows, and quality standards to ensure the team consistently delivers accurate, on-spec campaign builds.

• Mentor and develop team members through regular coaching, prioritization support, and performance feedback, fostering a culture of accountability, attention to detail, and continuous improvement.

• Own the resourcing and workload management of the campaign execution team, balancing competing deadlines across multiple concurrent campaigns, brands, and business priorities.

• Establish and continuously refine standard operating procedures, checklists, and governance processes that reduce errors, improve efficiency, and scale as campaign volume and complexity grow.

Campaign Build, QA & Launch Management

• Ensure all campaigns are built to spec in accordance with approved strategy, creative, targeting, and budget requirements, including accurate setup across ad platforms, DSPs, and campaign management tools.

• Oversee the implementation of tracking and tagging infrastructure (UTMs, pixels, conversion tags, offline conversions) to ensure measurement accuracy and data integrity across all campaigns.

• Own the pre-launch QA process, including audits of campaign structure, targeting, creative, links, tracking, and budget pacing, to guarantee zero-defect, on-time campaign launches.

• Proactively identify, troubleshoot, and resolve campaign build and tracking issues before and immediately after launch, escalating risks and dependencies to leadership as needed.

Cross-Functional Delivery & Coordination

• Partner with media strategy, creative, CRM, analytics, web, finance, and external agency teams to ensure campaign delivery is accurate, on-time, and fully aligned to approved strategy and timelines.

• Serve as the primary point of accountability for campaign delivery, managing critical paths, dependencies, and approvals across cross-functional workstreams.

• Facilitate clear, proactive communication across stakeholders to surface risks early, align on trade-offs, and keep campaigns on track through launch.

• Champion process improvements that strengthen collaboration and hand-offs between strategy, creative, and execution teams.

Campaign Reporting & Performance Insights

• Oversee the development of accurate, timely campaign-level reporting and dashboards that track performance against goals across all active campaigns.

• Partner with analytics, strategy, and channel teams to translate performance data into clear, actionable insights, and ensure those insights are strategically applied to optimize ongoing and future campaigns.

• Provide regular performance summaries and executional status updates to leadership, highlighting wins, risks, and recommended actions.

Team Collaboration & Communication

• Build strong cross-functional relationships with peers across strategy, creative, analytics, and web production to foster shared learning and surface opportunities for synergy.

• Provide strong internal client service through clear communication, responsiveness, and attention to detail with all stakeholders and partners.

Travel Requirements

• Minimal travel – approximately 5%. May include occasional travel to partner or resort locations, or attendance at industry conferences to stay current on platform, tracking, and process innovations.

What You'll Bring:

• 4+ years of experience in digital campaign management, ad operations/trafficking, campaign QA, or digital media execution

• 2+ years in a leadership or management role, with demonstrated ability to lead, coach, and develop a team

• Proven track record managing the execution of multi-channel digital campaigns from build through launch

• Deep experience with campaign tracking, tagging, and measurement accuracy (UTMs, pixels, conversion tracking)

• Highly detail-oriented with strong QA instincts and a low tolerance for errors that could impact campaign performance

• Experience building and improving campaign workflows, checklists, and governance processes

• Excellent project management skills with the ability to manage multiple concurrent campaigns and deadlines

• Bachelor’s degree in marketing, Business, or related field. Advanced degree a plus

• Excellent communicator able to work well with cross-functional partners, agencies, and vendors

• Comfortable working in a fast-paced environment with shifting priorities and tight timelines

• Strong attention to detail and highly organized

• Confident presence and ability to communicate status and issues clearly to leadership

• A desire to build scalable processes and continuously improve execution quality

• Experience in the travel industry, a plus

• Solid working knowledge of key digital platforms: Google Ads, Microsoft/Bing Ads, DV360, CM360, Meta Ads Manager, DV360, Salesforce Marketing Cloud, HubSpot, Simon AI

• Knowledge of ad servers, tag management systems, and campaign QA tools

• Experience with website and media analytics tools (e.g. – Google Analytics, Triple Whale)

• Experience with project management software (ClickUp, Jira)

• Microsoft Office proficiency (strong aptitude in Excel and PowerPoint)

How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Certain benefits may be available to associates working fewer hours where required by applicable law. Travel + Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.

More jobs at Wyndham Hotels & Resorts · Other jobs in Orlando Corporate