Senior Manager - Digital Commerce

PepsiCo · Hyderabad

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Overview

This role drives eAFH and Quick Commerce channel growth across European markets, working directly with the Channel VP and eAFH Director.

Channel & Customer

Insights & Commercial

Stakeholder & Community


Responsibilities

• DCOM Commercial Insights - Strategy & Development• Track market, category, customer, and competitor performance; produce scorecards and overviews• Synthesise Nielsen/IRI, household panel, and loyalty data into strategic, ad hoc analyses• Support Channel VP and eCom teams with high-quality analyses and materials• Storytelling & Presentations• Build selling stories that translate complex data into implications and actions tied with a size of prize• Craft compelling presentations — from macro trends to specific actions• Support market leads in pitching stories to retail partners• Stakeholder & Community Management• Work with BU teams and agencies to gather information and resolve project issues• Influence stakeholders to align on perspectives and drive decisions• Manage sub-channel community — meeting materials, best practices, BU relationships• Team Leadership & Capability• Coach rest of the commercial insights team - set quality standards, allocate work, review outputs• Build DCOM Commercial Insights capability within the team and the broader DCOM Commercial Insights team• Contribute to succession for specialist roles across BUs


Qualifications

• DCOM Commercial Insights - Strategy & Development• Track market, category, customer, and competitor performance; produce scorecards and overviews• Synthesise Nielsen/IRI, household panel, and loyalty data into strategic, ad hoc analyses• Support Channel VP and eCom teams with high-quality analyses and materials• Storytelling & Presentations• Build selling stories that translate complex data into implications and actions tied with a size of prize• Craft compelling presentations — from macro trends to specific actions• Support market leads in pitching stories to retail partners• Stakeholder & Community Management• Work with BU teams and agencies to gather information and resolve project issues• Influence stakeholders to align on perspectives and drive decisions• Manage sub-channel community — meeting materials, best practices, BU relationships• Team Leadership & Capability• Coach rest of the commercial insights team - set quality standards, allocate work, review outputs• Build DCOM Commercial Insights capability within the team and the broader DCOM Commercial Insights team• Contribute to succession for specialist roles across BUs

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