Marketing Manager
AMETEK · Norwood
The Marketing Manager will lead United Electronic Industries' (UEI's) marketing strategy and oversee day-to-day execution across channels, programs and operations. Reporting to the Director of Marketing, this role will manage and develop the marketing team. The position will partner closely with sales, product management, engineering and other AMETEK stakeholders to advance business priorities. The successful candidate will translate market insights into measurable growth, strengthen UEI’s brand and digital presence, and expand the responsible use of AI across the marketing organization.
Key Responsibilities:
- Own UEI’s integrated marketing strategy, annual plan and budget, aligning investments with growth priorities, target markets and revenue goals.
- Lead and develop the marketing team, setting clear priorities, ownership, workflows and performance expectations.
- Direct technical content, product launches, campaigns, video, email and sales enablement.
- Own website strategy, UX, conversion, content governance, SEO, AEO and GEO.
- Expand UEI’s AI-enabled marketing toolset, workflows and agents while maintaining human oversight, source validation and brand controls.
- Oversee marketing operations, automation, data quality, lead management, nurture and attribution in partnership with sales.
- Manage trade shows and events, including strategy, budget, logistics, messaging, lead capture and follow-up.
- Lead social media, digital advertising, trade media and email programs that build awareness and generate qualified demand.
- Establish KPIs, dashboards and reporting that translate performance into actionable recommendations.
- Manage UEI brand standards, messaging, visual consistency, approvals and quality across channels.
- Manage agencies, vendors, schedules and resources to deliver high-quality work on time and within budget.
- Use market research, competitive intelligence and customer insights to identify growth opportunities and strengthen positioning.
Minimum Qualifications:
- Bachelor’s degree in marketing, business, communications or a related field.
- 7+ years of experience in B2B marketing, including 3+ years of experience leading people, programs or cross-functional marketing work.
- 5+ years of experience developing and executing integrated campaigns across content, digital, events, social, advertising and lead generation.
- 3+ years of experience with marketing automation, CRM, analytics and reporting tools, including campaign measurement, lead management and attribution.
- Experience applying AI tools to marketing workflows, content, research, analytics, automation or operations, with documented human review and quality controls.
- Ability to travel for trade shows, customer events and business meetings as required.
Desired Qualifications:
- Experience marketing complex technical products to engineering, industrial, aerospace and defense, energy, semiconductor or related B2B audiences.
- Strong written and verbal communication skills, with the ability to translate technical concepts into compelling marketing content.
- Strategic, collaborative leader who can manage competing priorities in a fast-paced environment.
- Strong business judgment with a hands-on, results-driven approach.
- Demonstrated ability and willingness to use AI tools to improve productivity, decision-making, work quality, and to reduce costs. The successful candidate must be able to identify appropriate AI use cases and critically evaluate AI-generated outputs.
To learn more about our company and our job opportunities, visit us at: https://www.ametek.com/careers
To learn more about the business unit you’ll be joining, visit us at: United Electronic Industries: www.ueidaq.com
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