Brand Manager, Pharmacy Trade

Abbott Laboratories · TW

Main Responsibilities:*

Pharmacist Education Strategy

Develop pharmacist education strategy and annual plans.
Create pharmacist certification and training programs.
Partner with medical and regulatory teams to ensure compliance.
Develop pharmacy onboarding materials and establish pharmacist advocacy and recommendation programs.
Track pharmacist training completion and effectiveness.

Trade Marketing and Channel Activation

Develop pharmacy channel activation calendar.
Create pharmacy-specific campaigns, support customer promotional programs and design pharmacy toolkits and activation materials to increase awareness & conversion
Build category growth programs and develop in-store engagement programs.
Identify opportunities to improve patient visibility within compliant regulatory boundaries.

Strategic Pharmacy Account Support

Support Key pharmacy customers through building annual customer growth plans, joint business planning and develop customer-specific activation programs.
Analyze customer performance trends.
Identify growth opportunities by pharmacy group, geography and store format.

Patient Acquisition and Conversion

Map and optimize the patient journey and identify barriers to purchase and adoption.
Develop patient education tools to improve conversion and adoption at pharmacy level.
Support first-time CGM users through patient starter programs.
Partner with pharmacy teams to improve patient counseling.
Develop programs encouraging repeat use and adherence.

Pharmacy Insights and Customer Analytics

Monitor pharmacy performance trends through analyzing sales data
Segment pharmacy customers, identify growth pockets and underperforming accounts.
Monitor competitive activity, collect pharmacist and patient feedback.

Sales Force Enablement

Skills & Experience Required:*

Bachelor’s degree in business, marketing, life sciences, or other similar degrees.
5-8 years relevant experience in trade marketing, channel marketing, customer marketing or sales force effectiveness
Healthcare, pharmaceutical, medical device, diabetes care or consumer health experience preferred
Experience working with pharmacy channel preferred
Experience developing customer activation programs
Track record of driving commercial growth through channels
Strong project management skills, including ability to manage multiple cross-functional initiatives.
Business-focused and committed to delivering clear business outcomes, customer-focused acumen, and growth mindset.
Ability to manage multiple priorities and thrive under pressure while maintaining strong attention to details.
Good communication and written skills in English. Ability to communicate effectively with different levels of stakeholders.