Coordinator, Analytics (Strategy) | TB Rays
ASM Global · Tampa
ABOUT LEGENDS GLOBAL
Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.
With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow. The Legends Global Way guides how we operate: Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.
About the Role
The Coordinator, Analytics (Strategy) supports data analysis and reporting for the project, with a focus on ticket sales, premium seating, and service. Reporting to the Manager, Data & Analytics, this role helps track performance, analyze customer and prospect behavior, and provide insights that support revenue, retention, and the customer experience.
The Coordinator will work closely with ticket sales, premium seating, service, CRM, and project leadership to maintain reporting, monitor key performance metrics, and support data-driven decision-making.
About the Project/Venue
The Tampa Bay Rays are developing a state-of-the-art ballpark at Hillsborough College in Tampa’s Westshore district, targeting a 2029 opening. This public-private partnership anchors the Champions Quarter mixed-use district. With 11,500 premium seats designed to set new MLB benchmarks, Legends Global seeks exceptional leaders to drive this transformational project.
WHAT YOU’LL DO (KEY RESPONSIBILITIES & OUTCOMES)
- Support analytics and reporting for ticket sales, premium seating, and service.
- Build and maintain recurring reports, dashboards, scorecards, and performance tracking.
- Analyze customer, prospect, sales, and service data to identify trends and opportunities.
- Track sales activity, pipeline performance, conversion rates, sales pace, inventory, and other key revenue metrics.
- Support customer segmentation, lead scoring, and prospect prioritization.
- Analyze service activity to identify retention, renewal, upgrade, and engagement opportunities.
- Support forecasting, goal tracking, pipeline analysis, and sales performance measurement.
- Prepare reports, presentations, and data visualizations that clearly communicate findings to project stakeholders.
- Partner with CRM and data teams to gather, validate, and organize data for analysis.
- Perform routine data-quality checks to help ensure reporting is accurate and reliable.
- Monitor key performance indicators and surface notable trends, risks, and opportunities.
- Support recurring business reviews, ad hoc analyses, and special projects as assigned.
WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)
- Bachelor’s degree in business, analytics, marketing, economics, statistics, sports management, or a related field preferred; equivalent relevant experience will be considered.
- 1–3 years of relevant experience in business analytics, sales analytics, business intelligence, revenue operations, or a related field preferred.
- Strong analytical and problem-solving skills with the ability to interpret data and identify meaningful trends.
- Strong proficiency in Excel; experience with Tableau, Power BI, or similar reporting tools preferred.
- Familiarity with SQL or comparable querying tools preferred.
- Experience with Salesforce or another CRM platform preferred.
- Experience with Ticketmaster or another ticketing platform is a plus.
- Familiarity with sales reporting, forecasting, segmentation, retention, or performance measurement preferred.
- Strong attention to detail and commitment to data accuracy.
- Strong written and verbal communication skills with the ability to clearly summarize analytical findings.
- Ability to manage multiple priorities and collaborate effectively in a fast-paced, cross-functional environment.
WORK ENVIRONMENT & TRAVEL
- Role requires regular on-site presence to support project launch, client partnership, team leadership, and venue-related activity.
- Ability to work both traditional and non-traditional hours, including nights, weekends, holidays, and event-based schedules as business needs require.
- Travel may be required for meetings, training, client engagement, industry events, and Legends Global business needs.
Legends Global has assembled the most powerful network in sports, live entertainment, and venues — not just the collection of venues and partners, but the people behind them. You’ll work alongside exceptional talent, collaborate with experienced leaders and subject matter experts, and contribute to projects that set the standard for excellence across sports, entertainment, hospitality, and live experiences. Every win here is earned, not assumed — if you’re driven by growth and delivering innovative solutions, you’ll thrive here at Legends Global.
COMPENSATION
Competitive pay, commensurate with experience, skills, and qualifications. This role may also be eligible for an incentive. Legends Global offers a competitive total rewards package, including medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
DEPARTMENT
Legends Global Sales
REPORTS TO
Manager, Data & Analytics