TikTok Shop / Organic Creative Strategist
RYZE · Remote
COMPANY 🌱
RYZE was founded in 2019 by Andrée Werner and Rashad Hossain, out of a parents' basement, with a mission to change daily health, starting with the morning routine: a nutrient-dense mushroom coffee delivering clean energy, mental clarity, and immune support. Built on a Direct-to-Consumer foundation with a performance marketing engine, RYZE achieved hockey-stick growth and a community of over 1 million active subscribers.DTC remains the foundation, but RYZE has expanded into mass retail, quickly becoming the #2 item in Target's overall coffee category and is now executing a multi-channel expansion, with a cross-category launch coming in early 2027. RYZE is uniquely positioned to redefine how people think about daily wellness.
We're a lean, fast-moving, mission-driven team who believe daily rituals create the foundation for living your greatest life, and we're just getting started!
WHAT YOU'LL DO 🎯
We're looking for a TikTok Shop / TikTok Organic Creative Strategist to sit on the Performance team and directly support RYZE's TikTok Shop operation.
You are a creative strategist who specializes in making TikTok content go viral. You understand how trends work, how to adapt them to a brand without killing what makes them work, and how to operate across both branded and non-branded account approaches. You'll drive content production for RYZE's additional TikTok accounts and write concept scripts that help TikTok Shop affiliates convert.
Responsibilities will include:
Organic Content Strategy & Trend Adaptation
- Monitor TikTok trends, sounds, formats, and creator behaviors daily — identifying which are worth acting on and how to adapt them to RYZE before the moment passes.
- Develop organic content strategies for multiple RYZE-controlled TikTok accounts, including both branded and non-branded approaches.
- Write creative concepts and scripts for organic TikTok videos — hook, structure, narrative, and call to action — optimized for watch time and shares, not just views.
- Identify the formats, tones, and content angles that are currently outperforming on TikTok and build a repeatable playbook RYZE can execute at speed.
- Distinguish clearly between what works as brand content vs. what works as non-branded or creator-native content — and brief accordingly for each account type.
- Write concept scripts and content briefs for TikTok Shop affiliates — giving creators the hooks, angles, and talking points that drive conversion without making their content feel scripted.
- Identify winning content patterns from top-performing affiliate videos and extract transferable concepts other affiliates can adapt.
- Work with the TikTok Shop team to align content concepts with active promotions, product pushes, and commission windows.
- Build and maintain a library of proven concepts, hooks, and scripts affiliates can pull from when they need direction.
Multi-Account Content Production
- Drive content production for RYZE's additional TikTok accounts — briefing creators, directing shoots, and overseeing output from concept through post.
- Manage content calendars across multiple accounts, ensuring consistent publishing cadence and format variety.
- Coordinate with editors and creators to ensure concepts are executed correctly and maintain the platform-native feel that makes organic content perform.
- Test different content angles, personas, and formats across accounts and report on what's working.
Performance Feedback Loop
- Review performance data on organic content and affiliate videos — identifying which hooks, formats, and narratives are driving the most watch time, engagement, and click-through.
- Feed those learnings back into the creative concept pipeline so every iteration is informed by what actually worked.
- Work closely with the TikTok Shop team to ensure organic content strategy is aligned with affiliate performance goals and GMV targets.
Professional Qualifications
- 2+ years writing or strategizing TikTok content — with a portfolio that demonstrates trend adaptation, not just content creation.
- Demonstrable track record of contributing to viral or high-performing TikTok content, either for a brand or as a creator.
- Strong scriptwriting ability — can write a hook, narrative arc, and CTA that feels native to TikTok, not like a repurposed ad.
- Deep understanding of TikTok Shop content mechanics — how affiliate content converts and what separates a product post from a selling video.
- Comfortable operating across branded and non-branded content approaches simultaneously.
- Fast-moving and trend-aware — knows when a format is peaking vs. already declining and acts accordingly.
- Experience briefing or directing creators, editors, or production teams.
- Comfortable working from performance data to inform creative decisions.
Core Compentencies
- Trend fluency — Identifies TikTok trends early enough to act on them, knows which are worth RYZE's time, and adapts them without destroying what makes them work.
- Scriptwriting & concept development — Writes hooks, narratives, and CTAs that feel TikTok-native. Can brief a concept clearly enough that a creator can execute it without a call.
- TikTok Shop content mechanics — Understands how organic content drives affiliate conversion and how to write concepts that help creators sell without feeling like they're selling.
- Multi-account strategy — Can operate across branded and non-branded accounts simultaneously with distinct voices, formats, and goals for each.
- Performance-informed creativity — Uses watch time, engagement, and conversion data to improve concepts — doesn't create in a vacuum.
- Production coordination — Manages content calendars and creator/editor relationships across multiple accounts without losing cadence or quality.
- Speed & volume — Moves fast. Trends don't wait. Produces concepts and scripts at the pace TikTok requires.