Manager, Content Marketing

Varicent · Toronto · CA$115,200–CA$151,200 (stated in the posting)

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About the Role

We’re looking for a Manager, Content Marketing. to lead our content function and help shape how Varicent shows up in the market.

You’ll manage and develop a team of content marketers and writers, setting a high bar for quality while giving them the coaching, context, and feedback they need to do their best work.

This is also a hands-on role. You’ll write and edit high-impact content, help shape and execute our content strategy, and partner closely with the Senior Director of Marketing and teams across the business to develop new ideas and initiatives.

You’ll join a collaborative, open-minded marketing team at a company that is leading its market and actively redefining what’s possible for our customers.

What You’ll Do

Own and Execute Content Strategy

• Help develop and execute Varicent’s content strategy across audiences, channels, and stages of the buyer journey.

• Connect content priorities, production, and measurement to key marketing and business goals.

• Identify the topics where Varicent has something meaningful and differentiated to say, and determine the formats and channels that will best reach our audiences.

• Own our organic content strategy, including SEO and AEO, helping Varicent show up wherever buyers are searching for answers.

• Partner closely with Product Marketing, Demand Generation, Brand, Design, Customer Marketing, Sales, Product, and other teams to understand priorities and determine where content can have the greatest impact.

• Measure content performance, identify what’s working and what isn’t, and continuously refine the strategy based on results.

Lead and Develop the Team

• Manage, mentor, and develop a team of content marketers and writers, including internal and contract resources.

• Set priorities, manage the editorial calendar, allocate resources, and provide the context and direction the team needs to deliver high-quality work.

• Give clear, thoughtful feedback that improves both the content and the people creating it.

• Help scale the content function, processes, and capabilities as Varicent grows.

• Guide the team in using AI effectively while protecting Varicent’s voice, differentiation, quality, and point of view.

Write and Edit

• Maintain a consistent voice and a high standard of quality across Varicent’s marketing content.

• Write and edit content across a range of formats, including thought leadership, email, website copy, product launches, SEO and AEO content, campaigns, customer stories, ebooks, reports, and more.

• Partner with subject matter experts to uncover compelling ideas and turn their expertise into content people want to read.

• Translate complex subjects into clear, engaging content without losing the ideas and nuance that make them interesting.

• Help develop and strengthen Varicent’s distinct point of view on the market and the issues shaping our customers.

What We’re Looking For

• An exceptional writer who has developed into an equally strong editor, content strategist, and people leader.

• Significant experience in B2B content marketing, ideally within enterprise SaaS or another complex B2B category.

• Demonstrated experience developing and executing content strategies that support measurable marketing and business goals.

• Experience managing, coaching, and developing writers or content marketers.

• Strong editorial judgment and a clear point of view on what makes content worth publishing.

• A strong understanding of SEO and how organic discovery is evolving through AI-powered search and answer engines (AEO).

• The ability to use performance data and audience insights to evaluate content, learn, and adjust priorities.

• The ability to quickly understand complex subjects and explain them clearly and compellingly.

• Confidence working with executives, subject matter experts, and cross-functional partners.

• A portfolio that demonstrates range, strong writing and editing skills, and experience across multiple content formats.

Additional Information

For this role, the estimated annual base salary range is between $115,200.00 - $151,200.00 CAD. In addition to base salary, our compensation package may include bonuses, commissions for eligible sales roles, and a comprehensive benefits package. The actual base salary will vary based on factors including individual qualifications and market data, as objectively assessed during the interview process.

This posting is for a new vacancy.

This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement — not replace — human decision-making.

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