Sales Manager

Omnicom Group · London · £75,000 (stated in the posting)

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About the Role

We are seeking a dynamic Sales Manager for our Retail Media (RM) sales function in the UK. Reporting to a Senior Sales Director, you will drive revenue growth by selling Brand and Performance solutions on behalf of participating retailers, leveraging your understanding of the UK media / RM / ad tech ecosystem and experience in media sales environments.

This is an exciting role that combines hands-on sales excellence, consultative selling and revenue delivery, across a leading RM stack that spans from Sponsored Products to video ads, from clean room solutions to generative AI.

Key Responsibilities

Drive Revenue Growth

• Unlock new spend in assigned FMCG or non-endemic category, working client-direct and with their agency partners.
• Execute a sales plan with clear input goals, KPIs and revenue targets, then manage your sales pipeline forecasting and quarterly revenue delivery.
• For Performance budgets, leverage structural integration, e.g. via our offering within the Pacvue and Skai ecosystem.
• For Brand budgets, pitch full-funnel solutions that address diverse brand objectives across retail media channels. Recommend go-to-market strategies for non-endemic brands to enter retail media.

Account & Relationship Management

• Oversee account performance and proactively drive spend growth within the assigned client base.
• Maintain and grow relationships with marketing and commerce practitioners at clients and their agencies. Act as an advisor, understanding their e-commerce and performance marketing priorities, as well as opportunities to increase brand spend. Present retail media opportunities and ROI cases to client leaders.
• Help non-endemic brands understand retail media value propositions and integration opportunities.

Portfolio & Product Knowledge

• Develop strong knowledge of our solutions and capabilities, our competitive edge to other platforms, as well as practical objection handling. Contribute to sales enablement material based on your experiences in the market.
• Build your understanding of how our offering integrates with adjacent platforms, ranging from Pacvue and Skai, to leading clean rooms, measurement and audience solutions.
• Stay current on industry trends in retail media, performance marketing and brand advertising.

Team Building & Leadership

• Help establish sales processes, playbooks, and best practices for both endemic and non-endemic segments, which can be shared and reapplied.
• Foster a culture of excellence, accountability, and continuous improvement.

Essential Requirements

Sales Experience

• Minimum 4 years in direct sales with measurable sales targets and revenue responsibility. Proven track record of exceeding sales quotas and signing significant campaigns. Experience navigating complex stakeholder environments.

Retail Media Expertise

• Has sold RM or Commerce media solutions in the UK, either within retail media networks, or with another ad platform that has a strong commerce offering. 
• KLnowledge of RM networks’ capabilities, programmatic commerce, performance metrics, first-party data strategy and audience targeting in retail environments.
• Proven ability to sell beyond Performance budgets, has been able to translate the retail media value proposition to Brand budgets and non-endemics.
• Has extensive experience selling to RM agencies, not just client-direct.

UK Market & Ecosystem

• Existing relationships with brand marketing leaders, trading teams, and agencies. Understanding of the London media, marketing, and RM ecosystem.

Skills & Competencies

• Consultative selling expertise. Strategic mindset with proven ability to think beyond this quarter’s sales goals.
• Excellent communication and presentation skills, experienced at presenting to client leaders.  
• Data-driven approach to decision-making and reporting. Has been able to innovate how they approach tasks, e.g. via AI.

Technical & Platform Knowledge

• Understanding of Amazon Ads stack (Sponsored Ads, Amazon DSP, AMC).
• Familiarity with RM, commerce and programmatic platforms (Pacvue and Skai, Google Shopping, The Trade Desk, Instagram, TikTok Shop) and how they integrate with agency workflows and brand operations.

Retail Media Exposure

• Omnichannel grocery retail media experience, e.g. Tesco, Sainsbury's, Asda, Ocado, or Morrisons media networks.
• Experience with vertical-specific retail media (beauty, fashion, grocery).
• Experience working with non-endemic brands.

Location

London-based at 16 Old Bailey offices, with hybrid working (three days in the office or having external meetings).

UK travel as required to deliver upon sales objectives.

£75,000.00 per year

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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