SPM/MM, Oveporexton, Beijing/Shanghai
Takeda · Shanghai
Job Description
RESPONSIBILITIES:
- Develop and implement advertising and promotional campaigns
- Conduct market research to identify and predict consumer trends
- Manage product planning, development, and P&L activities
- Create and distribute promotional materials
- Implement policy and strategy for short-term results
- Oversee a medium-sized team of managers, supervisors, and professionals
- Engage with internal and external stakeholders and present findings at meetings
Qualifications & Skills:
- Fully capable of leading public relations efforts, advising others, and applying expertise in complex scenarios.
- Manages marketing budgets effectively, optimizes expenditures, and provides guidance in complex campaigns.
- Independently executes branding strategies in complex situations and mentors others.
- Applies advanced Search Engine Optimization strategies, advises on future trends.
- Performs lead generation tasks independently and anticipates future needs.
- Executes email marketing campaigns independently and makes strategic recommendations.
- Leads complex market research studies and provides insights.
- Utilizes Google Analytics to analyze data and provide strategic insights.
- Manages and executes complex graphic design projects, and improves processes.
- Operates marketing automation platforms to execute and analyze complex campaigns.
- Crafts well-structured content for various scenarios and mentors others in writing.
- Creates and delivers impactful presentations and develops presentation skills in others.