Senior Director, Omni Channel, SCCL, ZH & Macau

Coca-Cola · Shanghai

Apply on the company website

Job Description Summary:

Key Responsibilities:

1. Lead Omnichannel Commercial Strategy and Integration

• Lead selected omnichannel initiatives across Franchise markets, ensuring strong integration of consumer, customer, channel, category and RGM strategies.
• Drive Cross channel OBPPC and pricing coherence, connecting brand, price, pack, channel and occasion strategies to marketplace opportunities.
• Strengthen and develop BG focused Cross channel/Category Omni Calendar to improve alignment and synchronization of key commercial initiatives across channels and markets.
• Partner with internal and Channel and Category teams and Bottler header quarter team to translate OU strategies into integrated market activation plans.
• Ensure commercial priorities are connected across traditional and emerging channels to maximize both consumer incidence and system value creation.

2. Drive Strategic Segmentation and Resource Prioritization

• Lead and continuously refine channel, customer, category and market segmentation to identify the highest-value growth opportunities.
• Translate segmentation insights into clear commercial priorities, resource allocation and execution choices.
• Support Franchise leadership and bottling partners in making fact-based trade-offs across markets, channels and commercial initiatives.
• Ensure segmentation recommendations are embedded into ABP priorities and key business routines.
• Use market dynamics, competitive intelligence and commercial performance data to identify opportunities requiring intervention or acceleration.

3. Accelerate Channel and Category Growth

• Partner with Franchise BD, channel, category and bottling partners to develop and execute channel and category acceleration plans.
• Drive disciplined implementation of PicOS / segmented execution standards across priority channels and occasions.

4. Enable Stronger Bottler Partnership and System Alignment

• Build trusted relationships with senior bottler stakeholders and serve as a strategic commercial partner on priority growth agendas.
• Facilitate alignment between TCCC and bottling partners on commercial opportunities, investment priorities and execution plans.
• Connect multiple functional perspectives into integrated recommendations for Franchise leadership and bottling partners.
• Influence stakeholders across the network without direct authority to unlock resources, accelerate decisions and resolve business issues.
• Support the evolution toward a more integrated “One Swire” way of working where common opportunities, capabilities and best practices can be leveraged across markets.

5. Build Commercial Capability and Execution Excellence

• Assess bottler and Franchise commercial capability gaps against business priorities and agreed commercial standards.
• Partner with Commercial COE and relevant functions to strengthen capabilities in areas including:
  • Revenue Growth Management
  • Channel Strategy
  • Segmented Execution
  • PicOS / execution excellence
• Facilitate transfer of best practices across markets and convert learning into practical business application.
• Help institutionalize repeatable commercial tools, scorecards and routines that improve execution quality and decision-making.

Success in This Role Will Look Like

The role will be successful when it enables:

• Clearer prioritization of Franchise resources against the highest-value commercial opportunities.
• Stronger integration of RGM, channel, category and execution strategies.
• Faster translation of OU commercial strategies into bottler and marketplace execution.
• Improved effectiveness of OBPPC and segmented execution across priority channels.
• Stronger RTM, customer management and commercial capabilities across bottling partners.
• More disciplined and effective collaboration between Franchise Operations, BD, Commercial and bottling partners.
• Reduced dependency on fragmented or ad-hoc ways of working through clearer commercial routines and ownership.
• Sustainable business growth generated through stronger System alignment and execution excellence.

Requirements & Qualifications

• Bachelor’s degree or above in Business, Finance, Marketing, Management or a related discipline.
• Typically 12–15 years of progressive FMCG commercial leadership experience, preferably within a multinational organization.
• Strong experience in one or more of the following areas:
  • Revenue Growth Management
  • Channel Strategy
  • Customer / Key Account Management
  • Route-to-Market
  • Commercial Strategy
  • Franchise or Bottler Management
• Demonstrated experience translating business strategy into marketplace execution and measurable growth.
• Strong understanding of annual business planning, commercial planning, forecasting and performance management.
• Experience working with bottlers, distributors, customers or other complex business partners is highly preferred.
• Proven track record of delivering revenue growth and improving commercial execution.
• Strong analytical capability with the ability to convert complex data and market information into clear business priorities.
• Demonstrated ability to operate effectively in a matrixed organization and influence senior stakeholders without direct authority.
• Ability to manage ambiguity, competing priorities and complex stakeholder environments

Skills:

Location(s):

City/Cities:

Travel Required:

Relocation Provided:

Job Posting End Date:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

More jobs at Coca-Cola · Other jobs in Shanghai