Category Management & Shopper Insights Manager
Church & Dwight · Regional Sales
A collective energy and ambition. A place where you can make a real difference.
We’re a company that genuinely cares about our people, our products, our consumers and the environment.
Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
Job Summary
Church & Dwight is seeking a Category Management and Shopper Insights Manager, to join our team. The Category Management & Shopper Insights Manager is responsible for shaping and delivering compelling, insight-driven category narratives. This role serves as the primary Category Management lead for Meijer across all Church & Dwight categories while supporting a select portfolio of Household and Personal Care categories at Publix.
About the Role
This role blends advanced analytics, shopper understanding, and strategic storytelling to translate complex data into clear, persuasive recommendations that influence both internal stakeholders and external partners. As a trusted advisor to Sales, Marketing, and Customer teams, this leader develops and activates category growth platforms that unlock opportunities, strengthen customer partnerships, and elevate the organization’s position as a category thought leader.
Work Environment
- Remote: This role is performed on a remote basis. Occasional attendance at in-person meetings required as business needs dictate.
Role Accountabilities and Responsibilities
Strategic Storytelling & Influence
- Translate data, research, and shopper insights into clear, compelling category stories that drive decision-making and inspire action
- Build persuasive, fact-based narratives tailored to customer priorities, delivering impactful presentations in line reviews, Joint Business Planning (JBP), and Top-to-Top meetings
- Serve as the voice of the category, connecting shopper behavior, market trends, and retailer strategy into actionable growth opportunities
Category Strategy & Platform Development
- Develop and lead category growth platforms aligned to strategic business units (SBUs) and key customers
- Identify whitespace opportunities and translate them into scalable, customer-ready selling stories
Cross-Functional Leadership
- Partner closely with Brand, Sales Strategy, and Key Account teams to embed category insights into go-to-market strategies
- Act as a trusted resource for cross-functional teams, elevating how insights are used to inform decision-making
Customer Engagement & Execution
- Lead preparation and delivery of customer-facing category reviews, line reviews, and strategic planning sessions
- Maintain strong customer relationships while ensuring adherence to all data-sharing and confidentiality standards
Insights & Analytics Excellence
- Leverage advanced tools and data sources (Circana, POS, loyalty data, panel data, shopper insights, assortment and POG analytics) to uncover meaningful insights
- Synthesize multiple data streams into cohesive narratives, moving beyond reporting to actionable recommendations
- Monitor competitive activity and proactively develop strategies to address risks and capture opportunities
Success Metrics (KPIs)
- Development and quality of category platforms that deliver clear, insight-led growth strategies
- Effectiveness of selling stories in driving category share and supporting successful line reviews
- Growth in distribution, shelf presence, and share of space
- Timely and impactful delivery of strategic projects that benefit the broader commercial organization
Travel Requirements
- Travel frequently (approximately 30%) to support in-person customer engagements, retail visits, and key internal meetings
- Flight travel required
What Sets This Role Apart
This role goes beyond analysis—it excels in turning insights into influence. Success is defined not just by what you know, but by how effectively you tell the story, shape the narrative, and drive action across the organization and with customers—both virtually and in person
Skills and Competencies
- Excellent analytical, communication, storytelling, and creative problem-solving skills
- Strong leadership, presentation, and influencing skills
- Action Oriented
- Priority Setting
- Decision Quality
- Dealing with Ambiguity
- Technical & Analytic Skills
- Integrity and Trust
Education and Experience
- Bachelor’s Degree Required
- 8+ years of experience in the CPG industry required
- 5+ years in a Shopper Insights/Category Management role in the CPG industry required
- Nielsen and/or Circana syndicated data experience is required
- Advanced Analytical capabilities are required
- Loyalty card experience is also a plus
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/