Internship: Global Consumer Financial Services, Marketing - Wealth & Affluent Marketing [Jan to Jun 2027]
OCBC Bank · Singapore
WHO WE ARE:
As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.
We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.
Your Opportunity Starts Here.
Why Join
Play a key role in driving wealth and investment growth for OCBC. As a Wealth & Affluent Marketing Intern, you'll be part of a dynamic team that develops and executes marketing strategies to engage customers, promote wealth solutions, and create meaningful opportunities for business growth.
You'll have the opportunity to gain hands-on experience in campaign management, stakeholder engagement, customer marketing, and wealth product promotion while contributing to initiatives that drive customer acquisition, engagement, and revenue growth across the bank's affluent and wealth segments.
How You Succeed
To excel in this role, you'll need to be proactive, organised, and passionate about marketing and customer engagement. You'll work closely with internal stakeholders, external agencies, and business partners to bring campaigns to life while ensuring objectives, timelines, and compliance requirements are met.
Your ability to manage multiple projects, communicate effectively, and think from a customer perspective will be key to developing impactful campaigns that strengthen customer relationships and drive business outcomes.
What You Do
Your responsibilities will include:
- Campaign Planning & Execution: support the planning, development, and execution of wealth and affluent marketing campaigns across various channels
- Stakeholder & Agency Management: collaborate with internal stakeholders and external agencies to coordinate campaign deliverables and ensure smooth execution
- Campaign Management: track campaign timelines, monitor milestones, and support the timely delivery of marketing initiatives
- Compliance & Governance: work with relevant stakeholders to ensure marketing materials and campaign collateral comply with legal, regulatory, and internal requirements
- Campaign Setup & Performance Monitoring: assist in campaign setup, tracking, reporting, and performance monitoring to evaluate effectiveness and identify opportunities for optimisation
- Customer Engagement: support initiatives that drive customer engagement, deepen customer relationships, and create opportunities for cross-sell and upsell
- Market & Competitor Research: conduct competitive analysis and research on trends within the digital wealth and investment landscape to support strategic decision-making
- Ad-hoc Projects: provide support on other marketing, customer engagement, and business growth initiatives as assigned
Who You Work With
Global Consumer Financial Services helps individuals and businesses achieve their financial aspirations through innovative banking, wealth, and investment solutions. Within Marketing, the Wealth & Affluent Marketing team is responsible for developing customer-centric campaigns that promote wealth products, deepen customer engagement, and support business growth across key customer segments.
You'll work alongside experienced marketers, product specialists, relationship teams, and external partners, gaining valuable exposure to how marketing strategies, customer insights, and business objectives come together to drive growth in a leading financial institution.
Who You Are
- Open to learning and feedback
- Strong sense of curiosity and interest in wealth, investment, and banking products
- Organised and able to manage multiple priorities effectively
- Strong communication and interpersonal skills
- Able to work independently and take ownership of assigned responsibilities
- Detail-oriented with strong project coordination capabilities
- Creative and customer-focused with an interest in marketing and customer engagement
- Comfortable working with stakeholders across different functions
- Strong presentation and business writing skills
- Background in Marketing or a related discipline preferred
- Currently pursuing an undergraduate or postgraduate degree
Learning Objectives
This internship will provide you with:
- Exposure to wealth and investment marketing within a leading financial institution
- Opportunities to understand different banking products and customer segments across the retail banking landscape
- Hands-on experience in campaign planning, execution, monitoring, and optimisation
- Exposure to stakeholder management through collaboration with agencies, business teams, and product partners
- Opportunities to develop marketing, communication, and project management skills
- Experience conducting market research and competitive analysis within the digital wealth space
- A deeper understanding of customer engagement strategies that drive customer loyalty, product adoption, and revenue growth
- Enhanced analytical, stakeholder management, and business partnering skills through participation in real business initiatives
What we offer:
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.
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