Digital Affiliate Marketing Manager
OFX · Sydney
Job Description
Hi. We're OFX, a leading financial operations company providing businesses and accounting firms with real-time financial control and visibility to do business anywhere in the world. With an innovative platform and 24/7 human support, OFX automates and simplifies doing business across borders, reducing risk and eliminating routine operational tasks. Offering global business accounts, payments to 180 countries in 30+ currencies and currency risk management solutions to simplify global payments. OFX further enhances business operations by providing corporate cards with spend management, bill payments, vendor management, and integrations with popular accounting and HRIS software, to help achieve better business solutions so accounting firms and businesses thrive.
Headquartered in Sydney, Australia, with offices globally, in the United States, Canada, United Kingdom, Ireland, New Zealand, Singapore and Hong Kong. OFX has been a trusted innovator in global money movement for over 25 years.
Purpose of your role
We are seeking a commercially minded, performance-driven partnerships manager to own, stabilise and scale the channel, setting its strategy and running it day to day. Your immediate priorities are to stabilise and deepen relationships with our existing partners and to acquire high-quality new partners across comparison platforms, review sites and digital publishers. You will evaluate and optimise current affiliate relationships, renegotiate commercial structures where necessary, and ensure all partner activity aligns with OFX’s unit economics, profitability expectations and new/existing business targets.
A core focus of this role is shifting the channel toward Cost-Per-Acquisition (CPA) models that align partner incentives with OFX’s growth objectives, rather than relying on upfront, CPL and impression-based costs, wherever commercially viable. This is a high-accountability role that combines strategic leadership with hands-on execution: you will set the direction for the channel and personally run the Impact platform, Salesforce partner records and commercial negotiations. It requires strong commercial judgment, analytical rigour and disciplined execution. The right person will also be alive to the structural shifts affecting the affiliate channel, particularly the rise of AI-powered comparison and discovery tools and will proactively develop strategies to protect and grow OFX’s presence in this evolving landscape.
What you do
Strategic Growth & Optimisation
- Stabilise the existing affiliate book: review partner health, tracking accuracy, commission transparency and contract status, and act as the primary relationship owner for key partners
- Deeply understand OFX’s current affiliate book of business, partner performance and revenue contribution
- Run regular performance reviews with existing partners to strengthen relationships, resolve issues quickly and grow their contribution
- Identify opportunities to optimise partner mix, placement strategy, conversion quality and unit economics
- Evaluate and renegotiate commercial agreements to align with CPA-preferred profitability structures
- Develop and champion CPA migration strategies for existing CPL, CPC and upfront-fee partners, building the commercial case for why performance-aligned models benefit both parties
- Monitor how AI-powered comparison tools (e.g. AI Overviews, ChatGPT, Perplexity) are affecting referral traffic from traditional affiliate partners and develop a proactive response strategy
Partnership Acquisition & Expansion
- Own the new partner pipeline end to end, from prospecting and negotiation to onboarding through Impact and go-live
- Recruit new high-quality affiliate partners including comparison sites, review sites and performance-driven digital media partners
- Build compelling value propositions tailored to affiliate and publisher segments
- Expand global reach through targeted regional partnerships (NA, EMEA, APAC)
Commercial Structuring & Pricing Innovation
- Lead commercial negotiations with existing and new partners: structure, negotiate and manage commercial models including CPA, rev share, CPL, CPC and hybrid frameworks, with a clear strategic preference for CPA
- Ensure all affiliate activity aligns with OFX CAC, LTV, contribution margin and broader unit economics
- Design and pilot innovative incentive structures to attract and retain high-quality affiliates, including tiered commissions, performance accelerators, exclusivity bonuses and bespoke hybrid deals
- Conduct competitive analysis of affiliate commercial models in the FX space to ensure OFX’s offer is compelling and market-relevant
Asset Management & Partner Enablement
- Own the end-to-end process for delivering marketing assets to affiliate partners, including banners, landing page links, tracking URLs, co-branded content and product messaging
- Define and manage a centralised asset repository (e.g. partner portal or DAM system) ensuring partners always have access to current, brand-compliant creative
- Establish and maintain a regular asset refresh cadence aligned to OFX campaigns, rate changes and seasonal activity, in partnership with the Marketing team
- Lead partner onboarding through OFX’s streamlined Impact-led process, including technical integration, brand and compliance briefing, and product education, to ensure new affiliates launch effectively and perform quickly
- Partner with Legal, Finance, Compliance and CDD to ensure all partners are reviewed and approved in line with OFX’s regulatory requirements before activation, and continuously simplify the onboarding process
- Define clear ownership of marketing asset governance: who approves, who refreshes, and how brand and compliance standards are enforced across all partner-facing materials
Tracking, Attribution & Governance
- Act as hands-on owner of OFX’s Impact account, managing partner approvals, contracts and terms, tracking, reporting and payouts, and ensuring accurate, transparent commissions for partners
- Maintain partner records, pipeline and contract status in Salesforce as OFX’s system of record
- Design and implement tracking architecture that goes beyond basic Partner IDs, including sub-ID and creative-level tracking, click-path analysis and placement-specific performance signals to justify and optimise spend
- Own OFX’s affiliate attribution model and governance framework: define the rules for credit allocation across multi-touch journeys, manage disputes and ensure consistent application across regions and partners
- Partner with Data and Finance to deliver dashboards, reporting and insights on revenue, performance, conversion cohorts and profitability
Cross-Functional Collaboration & Marketing Interface
- Define the operating model between this role and the Marketing team: clarify which marketing activities this role leads (e.g. partner briefs, landing page inputs, offer structures) versus which are led by Marketing (e.g. creative production, campaign execution)
- Partner with Marketing on campaign design, testing frameworks and performance optimisation for affiliate placements
- Collaborate with Finance on business case development, commercial modelling and unit economics reporting
- Work with Legal, Compliance and Technology on partner agreements, due diligence and onboarding system improvements
Qualifications
What you bring
Experience & Background
- 6–10+ years in digital marketing, affiliate marketing, performance partnerships or digital acquisition roles with measurable revenue responsibility
- A proven record of both stabilising and growing an existing partner base and acquiring new partners
- Proven experience working with comparison sites, review platforms and financial publishers (e.g. NerdWallet, Forbes Advisor, Finder); familiarity with FX, fintech or financial services is a strong plus
- Experience operating in a regulated environment, including partner compliance and due diligence processes
- Track record of migrating affiliate partners from upfront or impression-based commercial structures to CPA or hybrid performance models
- Experience building or managing partner portals, asset delivery processes or similar affiliate enablement infrastructure
Commercial & Analytical Skills
- Strong commercial negotiation skills, including renegotiating established partner agreements and closing new partnerships
- Deep understanding of rev-share, CPA, CPL, CPC and hybrid commercial structures; ability to evaluate and negotiate terms aligned to CAC/LTV and unit economics
- Strong preference for CPA-led models; can build a compelling commercial case for CPA adoption for both OFX and the affiliate partner
- Strong ability to analyse partner performance, conversion quality, attribution, profitability and incremental lift
- Experience designing or overseeing attribution governance frameworks, including multi-touch models and dispute resolution
- Competency in tracking architecture beyond basic Partner IDs, including sub-ID tracking, creative-level analysis, fraud signals and traffic quality assessment
Platform & Digital Fluency
- Hands-on, administrator-level experience running an affiliate program in Impact, including tracking, contracts, payouts, governance, reporting and partner optimisation (essential)
- Working proficiency in Salesforce for partner, pipeline and contract management (essential)
- Solid working knowledge of SEO, SEM, Google Ads, paid media economics and how digital publishers monetise audiences
- Awareness of how AI-powered discovery tools (AI Overviews, ChatGPT, Perplexity) are reshaping comparison and referral behaviour, and ideas for how to stay relevant within them
- Familiarity with DAM or partner portal solutions for asset management and distribution
Additional Information
What it's like working at OFX
We’re OFXers because we want to make a difference. We see challenges as opportunities and we’re not afraid to roll up our sleeves to get stuff done. We’re committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.
We operate as one team, cross-functionally and globally, to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.
- Always keep learning. We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career, with leadership training, secondments, internal mobility and access to a large library of online learning.
- Make a difference. Through our Make a Difference program, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, which OFXers can use together or individually, as well as matched giving and the opportunity to nominate charity of choice every quarter.
- Reward and recognition. We recognise a job well done. OFXers are encouraged to celebrate their peers’ effort, technical expertise or support through a range of global and regional channels and awards, including quarterly and annual awards, milestones and shout outs.
- Showing our social side. Our Good Vibes employee-led committees around the globe organize events to help keep our employees engaged inside and outside the office. Whether it’s a wellbeing activity, end of year celebration, or a monthly team get-together, our team wants you to feel welcome!
- Benefits that mean something. We offer a range of fantastic benefits, including primary and secondary gender neutral carer parental leave (16 weeks) or birthday leave, you'll feel well-supported at OFX.
- A great work environment. Enjoy work-life balance and flexibility with our hybrid work model, in an inclusive, diverse and non-hierarchal culture.
- At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect, and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve, we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process, please email us at people.culture@ofx.com.
- We encourage you to apply if this role aligns with your career aspirations.