Digital Marketing Transformation Consulting Analyst
Accenture · Taguig
We believe the future of business is where creativity and technology come together. We’ve got the right tools and ammo to create human-centered experiences that simplify complexity and foster deeper connections - works well for the customers, works better for the business. If you share in our belief, then Accenture Strategy and Consulting – Marketing Transformation is the right place for you!
The Practice – A Brief Sketch
Marketing Transformation enables a tech-powered human-centric way of approaching marketing – be it through customer profiling, customer value management, or hyperpersonalization – in order to deliver the right message, to the right person, at the right time. As part of the team, you will provide transformation services that help our clients solve fundamental business needs: customer relevance and growth. Your task will be as follows:
- Plan, develop, and launch digital media strategies and campaigns: Translate your clients’ campaign briefs and campaign objectives to digital media strategies and launch these campaigns across various platforms, including setting bids, managing budgets, and pacing as required by the campaign.
- Ideate and implement personalized digital media creative executions: Assist in the set up of audience segments and targeting parameters, coordinate with the creative team in the ideation of assets for these segments, and ensure that these assets meet the campaign requirements and guidelines.
- Monitor and optimize digital media plans and placements: Monitor your media placements’ daily performance metrics, identify potential issues and anomalies for reporting to senior management and key stakeholders, make recommendations for improvement or remediation, and implement optimization tactics like adjusting bids and creatives based on what the data is showing.
- Coordinate with key stakeholders and partners: Communicate with clients and key business decision makers to gather business requirements and understand their needs and communicate with external partners and third party vendors in ensuring timely and efficient delivery of the campaign – with issue escalations whenever necessary in the completion of the effort.
- Conduct vendor audits and assessments: Lead customer experience assessment, marketing and advertising process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies to ensure proper fitment to your clients’ business requirements.
- Contribute to the total S&C business: Support business development and thought leadership in the campaign management and digital advertising space.
#LI-PH
Your Experience Counts!
- Min Bachelor's Degree Qualification
- At least 1 year of experience in media planning, media buying, media placement, and media optimization in a reputable digital media agency or within a digital-first company particularly in telcos.
- Demonstrable experience in SEO/SEM, social media, and/or display advertising campaigns, with strong preference towards programmatic advertising platforms, demand-side platforms and data management platforms.
- Hands-on experience on Martech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC, etc.
- Experience in optimizing landing pages and user funnels, A/B and multivariate experiments
- Knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
What’s in it for you?
- An opportunity to work on transformative projects with key G2000 clients
- Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
- Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
- Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
- Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.
About Accenture Strategy & Consulting:
Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/us-en/Careers/capability-network
Accenture Capability Network | Accenture in One Word
At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.