Senior Manager, Consumer Execution Excellence

Novo Nordisk · Beijing

Lasting Health Starts Now

Are you passionate about transforming complex consumer, market and performance data into decisions that drive meaningful business impact? Do you have the strategic mindset and leadership experience to build a strong consumer intelligence capability across multiple disease areas?

We are looking for a Senior Manager, Consumer Execution Excellence to lead our Consumer Execution Excellence function within Consumer Engagement. In this role, you will shape how consumer, category, competitor and performance insights inform marketing strategy, sales forecasts, investment priorities and operational decisions across the business.

You will lead a team of experienced professionals and work closely with senior stakeholders across Marketing, Commercial Strategy, Data & Analytics, Medical, Market Access, Finance, Legal, Compliance, Privacy and IT.

The Position

As Senior Manager, Consumer Execution Excellence, you will set the direction and standards for consumer intelligence, forecasting and insight generation. Your focus will be on building a reliable data foundation, identifying changes in consumer demand and the competitive environment, and translating evidence into clear recommendations and timely action.

Your key responsibilities will include:

Build the consumer intelligence foundation: Establish and maintain a governed data foundation integrating CRM, campaign, media, platform, social listening, market research, business and external market data. Define common data standards, quality checks, access rules, refresh cycles and dashboards.
Lead category and demand intelligence: Monitor category growth, consumer needs, behavioural shifts, barriers, channel dynamics and emerging trends across relevant disease areas. Develop category outlooks, forecast assumptions, scenarios and opportunity maps.
Strengthen competitor intelligence: Build an ongoing competitor intelligence programme covering consumer positioning, audiences, claims, campaigns, content, media and channel investment, digital journeys, partnerships and innovation. Provide early-warning insights and recommend appropriate response options.
Turn insights into strategic recommendations: Combine consumer, category, competitor and performance data to identify the root causes behind market changes, performance gaps and forecast deviations. Translate findings into opportunity sizing, strategic scenarios and actionable recommendations.
Support planning and performance reviews: Provide consumer-insight inputs to marketing plans and sales forecasts. Support annual planning, brand and disease-area strategy reviews, campaign planning and major investment decisions, and trigger timely forecast or strategy adjustments when evidence changes.
Lead and develop the team: Set clear objectives, priorities and analytical standards; allocate complex assignments; coach team members; remove obstacles; and create an environment of trust, constructive challenge and continuous feedback.
Build organisational capability: Develop reusable forecasting and insight methodologies, templates and storytelling standards. Strengthen stakeholders’ ability to interpret evidence, challenge assumptions and make consumer-centric, insight-driven decisions.

Qualifications

To succeed in this role, you have:

A bachelor’s degree or above in Marketing, Business, Economics, Statistics, Data Science, Information Systems, Social Science, Pharmaceuticals, Life Sciences or another relevant field.
Typically 8 or more years of relevant experience in consumer or market insights, category intelligence, competitive intelligence, forecasting, marketing analytics, data strategy, strategic planning, consulting or a related area.
Demonstrated experience developing marketing-planning inputs and sales forecasts and translating analytical findings into operational and financial implications.
Proven experience leading highly complex, cross-functional assignments where the underlying issue or solution may not be immediately evident.
Solid people-leadership experience, preferably leading several professional employees.
Experience integrating multiple data sources and presenting evidence-based recommendations to senior stakeholders.
Strong capabilities in strategic analysis, scenario modelling, opportunity sizing, executive storytelling and stakeholder influence.
Fluent written and spoken English and Chinese.

Experience from the pharmaceutical, healthcare or another regulated industry is preferred. Experience from FMCG or another consumer-focused sector will be a strong advantage.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

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