Senior Manager, Player & Agent Communications

PGA Tour · Ponte Vedra Beach

The Best Players Need the Best People.

Manage Player & Agent Communications and assist with player and agent communications-related objectives and strategic planning. Provide year-round media and communications support to PGA TOUR players and agents, including media requests, brand-building strategies, player messaging and crisis comms. Work closely with Publicity, Player Relations, Player Partnerships and other internal teams to manage and strategize player engagement in media and content opportunities.

QUALIFICATIONS

Bachelor’s degree in communications, Journalism, Public Relations, or a related field is required; an advanced degree is a plus and may be considered favorably.
7+ years of experience in communications, public relations, or media relations, with a strong preference for experience in golf tournament communications, sports event management and athlete relations.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and familiar with digital publishing tools, content management systems, and social media platforms.
Strong organizational, time management and multitasking skills with meticulous attention to detail.
Exceptional written and verbal communication skills, including advanced proficiency in writing, editing, content creation, idea pitching, and public speaking. Ability to tailor messaging for diverse audiences and platforms.
Proven ability to communicate effectively across departments and stakeholder groups, fostering alignment and collaboration in a matrixed organizational environment.
Expected to respond to inquiries from players, agents and media members as soon as receiving, including evenings and weekends.
Maintains a polished professional image and demonstrates excellent interpersonal skills. Ability to work effectively as part of a team and independently.
Ability to travel and work flexible hours, including evenings and weekends.
Ability to safely operate utility vehicles such as golf carts, utility carts, and shuttle carts, particularly in support of on-site tournament operations.

RESPONSIBILITIES/DUTIES

Build and maintain relationships with agents and players to provide year-round media and communications support, understanding player schedules, preferences and overall brand objectives.
Serve as a resource to agents and players to recommend media opportunities designed to build player profiles/brands; provide players and agents with PR or crisis communications support as needed.
Work closely with Publicity team to strategically execute inbound media requests and identify new outlets and placements to support player storytelling or brand objectives; play a contributing role in weekly Player Pitch meeting.
Oversee Player Opportunities and Scheduling and work closely with PGA TOUR media officials to manage player requests from internal and external stakeholders, prioritizing asks and determining strategy.
Serve as player booking point of contact for internal teams (content, broadcast, media) and external partners (e.g. Golf Channel, Sirius XM, CBS/NBC); lead quarterly carwash and content captures.
Serve as project manager for “PGA TOUR Media Day,” a new concept that aligns with the future schedule, providing access to TOUR media partners to capture promotional assets (i.e. headshots, poses, interviews, etc.).
Facilitate New Member Orientation, support Agent Certification and represent Communications Team in first-time winner meetings.
Represent Communications Team in weekly Player Partnership meetings, supporting player sponsorship opportunities through content and earned media; Oversee communications reporting on all Player Partnerships player collateral (i.e. scorecards, winner’s reports, etc.).
Track player requests (executed and declined) and consistently update player CRM providing ad hoc and year-end reports; Determine strategy for trending player or outlet declines.
Manage Fan Focus Index efforts, including identifying opportunities for moving players throughout quadrants i.e. “Next Up” and “Rising Stars” players (increase popularity through measurable fan engagement metrics).
Support PGA TOUR Content efforts by developing ideas and garnering buy-in from players; Oversee player involvement, including on-site execution.
Create and maintain Notable Quotes document to assist Communications Team and Player Relations department.
Share content/messaging wins including detailed platform KPIs with media partners and agents.

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