Digital Marketing Specialist
AWR · Dubai
Brand Awareness & Engagement
- Develop and execute digital marketing strategies to increase visibility and strengthen brand positioning in the UAE automotive market.
- Manage digital campaigns, influencer partnerships, and social content to build an active and engaged online community.
- Ensure consistent digital storytelling aligned with brand identity and customer touchpoints.
Performance Marketing & Lead Generation
- Plan and optimize paid campaigns across Google Ads, Meta, TikTok, YouTube, and other digital platforms.
- Drive measurable results such as website traffic, test-drive bookings, showroom visits, and lead conversions.
- Manage retargeting campaigns to maximize customer acquisition efficiency.
Social Media & Content Management
- Manage content calendars and publish across Instagram, TikTok, YouTube, LinkedIn, and Twitter/X.
- Create engaging, relevant content to capture interest and support customer journeys.
- Oversee social listening, community management, and online reputation monitoring.
Analytics & Reporting
- Track KPIs across platforms using Google Analytics, Meta Business Suite, CRM dashboards, and other tools.
- Provide performance reports with insights and recommendations to optimize campaigns.
- Monitor competitor activity and adjust strategies to remain competitive.
Collaboration & Support
- Work closely with the sales team to align digital marketing with showroom and retail objectives.
- Support brand initiatives, events, and campaigns with digital amplification strategies.
- Coordinate with internal and external partners to ensure seamless execution of campaigns .
Educational Qualification
- Bachelor’s Degree in Marketing, Digital Media, or any related field.
Work Experience
- 3–5 years’ experience in digital marketing, preferably in automotive, retail, or consumer brands.
- Proven expertise in Google Ads, Meta Ads Manager, SEO/SEM, email automation, and analytics tools.
Competencies
- Strong content creation and social media management skills.
- Data-driven mindset with ability to optimize ROI and performance metrics.
- Good interpersonal skills
Languages
- Excellent communication skills in English
- Arabic is an advantage.