Senior Product Marketing Manager (ISV & Partner)
Commify · Nottingham
At Commify, we're not just a company, we're a globally connected team of innovators who love what we do. As a CPaaS leader with 25 years of groundbreaking experience, we're the force behind over 7 billion customer interactions each year, enabling businesses worldwide to connect via advanced channels like SMS, RCS, and complex mobile journeys.
Our culture is our core strength. Operating across the UK, EMEA, the USA, and Australia, we've fostered a truly diverse and connected environment, earning a consistent 4 out of 5 culture score in our employee engagement surveys. You'll join a vibrant team where your diverse experience makes a daily global impact.
We need talented people to grow a global company where everyone feels proud to belong, have a purpose and do their best to directly shape the digital future.
We are seeking a highly motivated, strategic and technically proficient Senior Product Marketing Manager (ISVs & Partner) to own the commercial success of our ISV ecosystem. In this pivotal role, you will be responsible for defining and executing the go-to-market (GTM) strategy for our ISV business which includes third-party integrations, partner plug-ins, and leading the rollout of a global partner programme. This is a high profile role to lead a core area of our global commercial strategy and as such would need to work collaboratively with colleagues on the Executive leadership team and the senior management team around the world.
Requirements
The Role:
You will bridge the gap between our core product and the broader technology ecosystem, ensuring our solutions are seamlessly integrated into the platforms our customers use every day (e.g., CRMs, ERPs, e-commerce platforms) and that our partners are empowered to drive mutual growth. You will call on your experience to analyse our ICPs, prioritise integrations and maximise commercial success via robust GTM plans.
Key Responsibilities:
- Global Partner Programme Launch: Design, build, and execute the comprehensive GTM and marketing framework for our new global partner ecosystem, driving adoption among ISVs, system integrators, and channel partners.
- ISVs and Integrations GTM Strategy: Lead the full lifecycle marketing for third-party integrations, from initial strategy creation, proposition development and positioning, through to supporting co-marketing campaigns and sustained partner-led growth.
- Ecosystem Positioning & Messaging: Craft compelling messaging that highlights the unique value of our integrations. Translate complex API architectures into tangible business benefits for both partners and end-users.
- Cross-Functional & External Leadership: Collaborate closely with Product, Engineering, Sales, and Marketing, while acting as the primary point of contact for strategic partners.
- Partner Enablement: Create high-impact enablement collateral, technical playbooks, case studies, and training materials to help internal sales teams and external partners sell more effectively.
- Market Intelligence: Conduct in-depth market and competitive analysis of the partner ecosystem landscape to identify new integration opportunities and trends.
- Data-Driven Optimisation: Track, measure, and report on the ROI of partner marketing initiatives and integration adoption, using insights to continuously optimise performance.
The Person:
- Experience in product marketing (or similar) working with Independent Software Vendors (ISVs) or relevant commercial partners. Experience and technical understanding of API products, CPaaS (Communication Platform as a Service), and/or with developer tools would be a distinct advantage. Experience of working in a global role or with teams based internationally is essential.
- Technical Acumen: Understanding of various messaging channels (SMS, RCS, WhatsApp Business API, Email, Push Notifications) and their respective APIs, protocols, and use cases highly desirable. Familiarity with concepts like deliverability, message routing, compliance (e.g., GDPR, TCPA), and common challenges in business messaging.
- Go-to-Market Expertise: Proven experience in developing and executing a successful organisational partner programme, go-to-market strategies for Partners, and demonstrable experience of working within a partner ecosystem e.g. partner market place apps.
- Communication Skills: Exceptional written and verbal communication skills, with the ability to articulate complex technical concepts clearly and concisely to both technical and non-technical audiences. A strong orator, comfortable in front of large, senior groups, and a solid writer. Comfortable and convincing with C-suite.
- Analytical & Numerate: Strong analytical skills, with the ability to interpret data and make commercial data-driven decisions, and ROI-tracking skills to prove what is/isn’t working.
- Collaboration & People Skills: Excellent people and management skills to interact with Executive team, commercial and technical colleagues,, cross-functional teams, and third parties. Ability to represent Commify externally to strategic partners.
- Self-Starter: A proactive and results-oriented approach.
We are an AI-enabled business dedicated to driving innovation and staying future-ready. We assess all candidates using the following key competencies and behaviours:
Core Competencies
- AI Literacy & Tool Fluency: Ability to navigate, evaluate, and adopt domain-specific AI tools (e.g. generative text/image tools, enterprise copilots, automated analytics) to streamline daily work.
- Workflows & Prompting: Skill in structuring clear inputs and contexts to extract accurate, high-value outputs from AI platforms, converting machine results into actionable business deliverables.
- Output Validation & Quality Control: Ability to critically evaluate AI-generated outputs for accuracy, hallucination, bias, relevance, and alignment with organisational standards before final execution.
Required Behaviours & Mindset
- Adaptive Curiosity: Actively seeks opportunities to learn new workplace approved tech, experimenting with AI capabilities to solve everyday operational friction.
- Data Responsibility & Ethical Awareness: Adheres strictly to company data privacy standards, AI Policy guardrails, ensuring sensitive customer, financial, or IP data is never entered into unvetted tools.
- Automation-First Thinking: Regularly identifies repetitive, low-value tasks within their workflow that can be automated or accelerated, redirecting time towards strategic execution.
Benefits
- Competitive Salary depending on experience
- Company Bonus
- Comprehensive healthcare cash plan
- A generous 27 days of annual leave in addition to Bank Holidays
- 2 Wellbeing leave days and 2 days dedicated to giving back to your community
- Enjoy your birthday off!
- Employer pension contribution at 5%
- Death in service benefit (4 times your salary)
- Annual award recognition
- Fun monthly and quarterly social events
- Opportunities for training and professional development
- Flexible hybrid working arrangements