Director of Marketing and Fan Experience
Tennessee Tech · Cookeville
Description of Job Duty:
The overall purpose of this position is to lead the marketing efforts for Tennessee Tech Athletics. The position is responsible for developing and executing strategic marketing strategy, fan engagement, and revenue generation initiatives to support Tennessee Tech Athletics. This individual will lead the marketing and fan experience initiatives to create engaging experiences for students, alumni and fans to include leading the development of marketing and promotional plans and game production timing and scripting, in coordination with coaching staff and external units, to meet or exceed their objectives.
This individual works to enhance the Golden Eagle Athletics brand, drive attendance and ticket sales, create meaningful community engagement opportunities, and develop innovative fan experiences that contribute to the department’s overall success. This position will demonstrate competency in establishing relationships with key stakeholders and serve as the primary liaison between the athletics department and various publics, including media, alumni, digital followers, student-athletes, fans, corporate partners and sponsors, community at-large, and the university community.
This role requires collaborative work and sport-specific media plan leadership across the department, including coaches, senior leaders and campus entities.
Tennessee Tech is an Equal Opportunity/Affirmative Action employer.
The Director of Marketing and Fan Experience is responsible for promoting Golden Eagle Athletics and generating revenue through marketing, corporate sponsorships, licensing, multi-media rights, ticket sales and social media. The position requires initiation and execution of targeted multi-platform marketing campaigns with a focus on optimizing communications with consumer audiences while acquiring/retaining consumers with a goal of increasing game day attendance. Tennessee Tech is an Equal Opportunity/Affirmative Action employer.More jobs at Tennessee Tech · Marketing & Comms jobs in Cookeville