Marketing Executive

Designation

Marketing Executive

Department

Marketing & PR

Location

Mumbai

Reporting to

Director Marketing

Key Responsibilities

• Paid Media: Plan and optimize Google Ads (Search, Display, YouTube, PMax) and Meta Ads campaigns; manage budgets, bidding, targeting, and A/B testing to hit CPL/CPA targets.

• Analytics & Reporting: Track key metrics (CPL, CPA, CTR, ROAS); build dashboards (GA, SFDC, Microsoft Clarity); turn data into optimization actions.

• Lead Generation: Own the funnel from click to CRM handoff; work with admissions team to improve lead quality and conversion.

• Affiliate Partnerships: Manage affiliate/referral partners, monitor lead quality and payouts, onboard new partners.

• Influencer Marketing: Identify and manage influencer collaborations (education influencers, alumni advocates); track reach, engagement, and conversions.

• Agency Coordination: Be the point of contact for performance and creative agencies — brief campaigns, review creatives, ensure timely delivery.

Educational Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.

Professional Experience

• Minimum 2 years of hands-on experience in performance marketing, preferably in the education sector, EdTech, or a high-volume lead-gen industry.

Skills and Competencies

• Proven expertise in Google Ads and Meta Ads Manager (certifications a plus).

• Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and reporting/dashboard tools. 

• Working knowledge of CRM/marketing automation tools (e.g., Salesforce)

• Experience managing affiliate marketing programs and partnerships.

• Familiarity with influencer marketing platforms and campaign management.

• Basic understanding of SEO and landing page optimization principles.

• Excellent stakeholder management skills — comfortable coordinating with multiple agencies and internal teams simultaneously.

• Strong communication skills, both written and verbal.

• Ability to manage multiple campaigns/priorities in a fast-paced environment.