Marketing Associate III
General Atomics
General Atomics (GA), and its affiliated companies, is one of the world’s leading resources for high-technology systems development ranging from the nuclear fuel cycle to remotely piloted aircraft, airborne sensors, and advanced electric, electronic, wireless and laser technologies.We are seeking an experienced Marketing Associate to develop and maintain our digital advertising and paid media programs. This role will own the company’s employer brand advertising efforts as a part of the brand’s overall business goals.
This position is responsible for day-to-day management and execution of paid media campaigns across multiple channels and sits within the broader brand team, working closely with social, creative and web teams to support enterprise objectives. The role requires multi-platform expertise to plan and optimize the best approach to achieve the desired performance, drawing insights and recommendations for continuous improvement along the way.
DUTIES AND RESPONSIBILITIES:
- Manage and monitor paid activations on digital advertising platforms including major social media platforms and Google, with an emphasis on driving talent acquisition and recruitment for the brand.
- Responsible for allocated funds and campaign budgeting.
- Partner with social lead to inform holistic platform strategies, brand health, audience sentiment and cohesive messaging.
- Identify new opportunities to leverage quality lead acquisition of qualified talent.
- Assess analytics and optimize tactics accordingly. Report performance metrics for leadership on a quarterly basis.
- Ideate and brief creative team on proposed marketing content to develop media assets for relevant business areas.
- Manage internal stakeholders to keep campaigns organized and launching on schedule.
- Coordinate publications and advertising activities with the business portfolio and affiliated brands.
We recognize and appreciate the value and contributions of individuals with diverse backgrounds and experiences and welcome all qualified individuals to apply.