Communication Manager - EMEA (Emerging Markets)

Estée Lauder Companies · Neuilly-sur-Seine

Duties and Responsibilities

Strategy & Localisation

Act as the key liaison from regional communications strategy and market execution across Emerging Markets (Middle East, Turkey, India, Africa…), working through local executional teams.
Localize and adapt global/regional toolkits (narratives, messaging, press materials, influencer guidelines) for cultural resonance and platform nuances.
Lead and guide local teams and/or PR agencies across assigned markets: set briefing, KPIs and calendar, performance reviews, budget planning…
Build high standards and cross-market consistency providing playbooks, frameworks and ongoing coaching and feedback.
Oversee press office via partners: media strategy, pitch angles, evergreen storytelling, spokespersons briefing and interview readiness.
Set the influencer program framework (tiering, content formats, brand safety checks) and approve market plans
Govern product seeding & sampling principles, and allocations via local teams.
Collaborate with partners on events and brand activations: define objectives, success criteria and post-mortems
Oversee affiliation strategy implementation across direct-to-consumer and retail channels.
Coordinate press and communications assets creation & adaptation specific to market cluster,, maintaining asset and artwork quality, ensuring version control and translations.

Monitoring & Reporting

Monitor cultural trends, social conversation and competitor activity to inform timely opportunities and strengthen local positioning.

Own reporting for assigned markets and consolidate market-level results and insights into regional dashboard, recommend optimizations and share best-practices.
Establish issues/crisis protocols and escalation paths with local markets, DECIEM leadership and Legal.

People Leadership & Partnerships

Reports to the Head of Communications EMEA
Guide & coach the local affiliate comms teams within your market scope
Partner with Partnerships and Brand EMEA teams to align launch plans and priorities to business targets while protecting brand integrity.
Support our Impact team to embed our approach into communications where relevant.

POSITION REQUIREMENTS:

5+ years of equivalent work experience in Communications/PR (Beauty experience a plus, regional experience a plus).
2+ years leading agencies, people, or matrix teams across multiple markets.
Strong PR and Influencer Management background and event orchestration experience.
Detail-oriented, thrives in a fast-paced environment, creative thinker.
Excellent written and verbal communication skills, with strong planning, prioritization, and stakeholder management capabilities.
Highly collaborative, cooperative, and creative team player.
Fluent English required (Spanish and Italian are a plus).