Product Marketing Senior Executive
Estée Lauder Companies · Istanbul
Description
Key Responsibilities
- Analyze brand, category, product, channel, and competitor performance to identify growth opportunities, business risks, and required actions.
- Support the development of annual marketing, sales, financial, and demand plans in line with global brand objectives and local market needs.
- Prepare and maintain annual and monthly marketing calendars, launch plans, product lists, and channel-based activity plans.
- Coordinate end-to-end new product launch processes, including product selection, launch timing, pricing, forecasting, allocation, system entries, and performance tracking.
- Develop product and launch forecasts by channel, update relevant planning systems, and monitor actual performance against forecasts.
- Coordinate inventory across retail, wholesale, and online channels, including stock availability, allocations, replenishment, transfers, receipts, and supply catch-up actions.
- Monitor excess and slow-moving inventory and coordinate promotional, transfer, or commercial actions with relevant teams.
- Conduct pricing, price increase, competitive pricing, cost of goods, and profitability analyses for new and existing products. Ensure timely and accurate price entries and updates in system and communicate approved changes to stakeholders.
- Plan and coordinate GWP, sample, seeding, paid and earned media, PR, education, and local promotional product requirements, including quantities, orders, budgets, and allocations.
- Prepare monthly sales, category, launch, and NPL/NSL performance reports by channel, providing business comments and actionable recommendations.
- Support product assortment, line editing, discontinuation, lifecycle management, discount, and product selection decisions.
- Prepare and update product catalogs, launch presentations, campaign plans, and selected product lists for key retailers, wholesale partners, distributors.
- Coordinate launch readiness and monthly activities with Brand, Commercial, Online, Supply Chain, Demand Planning, Finance, PR, Education, and other relevant teams.
- Conduct post-launch and promotional performance evaluations, sharing key learnings and recommendations to improve future launches, inventory productivity, and profitability.
Qualifications
- Bachelor’s degree in Management, Marketing, Engineering, or a related field; Master’s degree is a plus
- 3–5 years of relevant experience
- Fluent English
- Strong analytical skills; the ability to identify critical concerns and prioritize; problem-solving abilities
- Creative/innovative thinking
- The ability to handle a multitude of projects and issues at one time
- Excellent team player and interpersonal skills; the ability to interact with all levels within an organization
- Strong organizational skills and attention to detail
- Self-motivation; High energy level; the ability to work independently
- Strong organizational skills and attention to detail
- Effectively collaborate with stakeholders.
More jobs at Estée Lauder Companies · Marketing & Comms jobs in Istanbul