Head of Online Business/ D2C (Direct to Consumer)
Samsung Electronics America · Ho Chi Minh City
Position Summary
The Head of Online Business will lead Samsung’s e-commerce business across Direct-to-Consumer (D2C) and Marketplace channels, with full ownership of commercial performance, digital growth strategy, and customer experience across online platforms within (country).This role will be responsible for accelerating revenue growth, maximizing profitability, and strengthening Samsung’s digital market leadership by driving performance across Samsung’s eStore and key online retail partners.
As a member of the leadership team, the role will shape the future direction of the online business through data-driven decision making, commercial innovation, and close partnership with cross-functional teams across Marketing, Product, Supply Chain, and Technology.
Role and Responsibilities
1. [Establishment of communication strategy] Define a communication role and process and establish a mid- to long-term strategy in order to create and spread a consistent corporate message.
2. [Corporate advertisement] Supervise strategic media advertisement in order to improve corporate image.
3. [Analysis of internal and external risks] Manage internal and external risk factors and report to the top management in order to preemptively respond to possible risks.
4. [Communication support] Lead to support tasks such as training and index management and etc. for smooth operation of communication organizations.
Skills and Qualifications
Commercial & Business Leadership
- Own the online business strategy and commercial performance across Samsung’s D2C and marketplace channels.
- Deliver revenue, profitability, and market share growth targets across all online channels.
- Develop and execute growth initiatives to strengthen Samsung’s online leadership position and customer acquisition capabilities.
- Drive business planning, forecasting, and investment prioritization to maximize return on investment.
D2C & Marketplace Management
- Lead the strategic direction and operational excellence of Samsung’s eStore and marketplace business.
- Optimize customer journeys, conversion performance, merchandising strategy, and overall shopping experience across digital touchpoints.
- Strengthen channel partnerships and identify new growth opportunities across the evolving e-commerce ecosystem.
Customer Experience & Digital Performance
- Champion best-in-class customer experiences across all online platforms.
- Leverage analytics, customer insights, and experimentation strategies to continuously improve conversion, retention, and customer lifetime value.
- Drive improvements in site performance, content strategy, digital merchandising, and personalization initiatives.
Team Leadership & Capability Building
- Lead, develop, and inspire a high-performing online business team across D2C, marketplace, and digital performance functions.
- Build organizational capability and foster a culture of innovation, accountability, and continuous improvement.
Cross-Functional Leadership
- Partner closely with Marketing, Product, Supply Chain, Finance, and Technology teams to ensure seamless execution of business priorities.
- Align promotional strategies, inventory planning, and customer engagement initiatives to support business growth objectives.
Market Intelligence & Business Innovation
- Monitor market trends, competitive movements, and evolving customer behaviors to identify new opportunities for growth.
- Develop business cases and commercial recommendations to support strategic investments and new initiatives.
- Lead pilot programs and innovation projects to test and scale new business opportunities.
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