Business Analyst– CMS/DAM (AEM)- Specialist- Automotive

Publicis Groupe · Bucharest, Braşov, Cluj-Napoca

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Publicis Sapient is a digital transformation partner supporting established organizations in achieving a future, digitally enabled state, both in how they operate and how they deliver value to their customers. We help unlock value through a start-up mindset combined with modern, proven methods. Our approach integrates strategy, consulting, and customer experience with agile engineering and creative problem-solving to deliver measurable business outcomes. Guided by our core values and our purpose, helping people thrive in the brave pursuit of what’s next—our global team of more than 20,000 professionals across 53 offices brings together expertise in technology, data science, consulting, and customer-centricity. By combining these capabilities, we enable our clients to accelerate their businesses through the design and delivery of products and services that their customers truly value.

We are looking for a skilled Business Analyst (CMS/DAM) to bridge business needs and technical implementation within Adobe Experience Manager (AEM) environments. This role focuses on requirements engineering, stakeholder alignment, and ensuring structured, high-quality delivery across CMS and Digital Asset Management initiatives.

Responsibilities:

Stakeholder Management & Coordination

• Act as the main point of contact between business stakeholders, product teams, and technical teams
• Align expectations and ensure clear, transparent communication across all parties

Requirements Engineering

• Gather, analyze, and structure business and technical requirements
• Translate requirements into user stories, epics, and clear acceptance criteria

Solution Design Support

• Contribute to the definition of end-to-end CMS/DAM solutions within AEM

Documentation & Knowledge Management

• Maintain structured documentation in Confluence (requirements, processes, guidelines)

Jira Ticket Management

• Create and manage Jira tickets (user stories, bugs, tasks)
• Support backlog refinement and prioritization together with Product Owners

Rollout & Release Support

• Coordinate rollout activities and support deployment readiness
• Ensure alignment with release planning and cross-team dependencies

Cross-Team Collaboration

• Work closely with AEM platform teams, integration teams, and business units
• Manage dependencies and ensure smooth delivery across the CMS/DAM ecosystem

Skills & Experience:

• Proven experience as a Business Analyst in CMS/DAM environments
• Hands-on experience with Adobe Experience Manager (AEM) (Assets required, Sites is a plus)
• Experience with Adobe Workfront & Fusion
• Strong knowledge of requirements engineering and Agile methodologies (SAFe environment preferred)
• Experience with Jira and Confluence
• Excellent communication and stakeholder management skills
• Solid understanding of Digital Asset Management concepts (metadata, taxonomy, asset lifecycle)
• Ability to translate business needs into structured, implementable solutions

Besides an exciting job, here's what you can expect:

• A fast-paced tech environment
• Continuous growth & learning
• Open feedback culture
• Room for own initiative & ideas
• Transparency about results & strategy
• Recognition & reward for hard work
• Working with a flexible schedule 
• Medical subscription
• Meal tickets
• Extra vacation days - starting with 25 vacation days
• Many others perks 

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