Influencer Campaign Specialist - TikTok Shop

Publicis Groupe · London

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As part of Publicis Groupe, CJ Affiliate is the leader in Global Affiliate Marketing. We take pride in our innovative technology, comprehensive data solutions and our people. We equip our teams with the tools, training and career development opportunities to provide cutting edge solutions, strategies and support that deliver high quality results for our clients. We work in an energetic, results-oriented, collaborative, team environment that recognises exceptional performance. As we evolve and grow as a business, so do you.

Job Description

What you’ll be doing:

• Participate in building and presenting strategy presentations and post-campaign insights for influencer, content and brand campaigns.
• Set up, manage, and optimize paid media campaigns including: Facebook, Instagram, Tiktok, etc. by establishing KPIs and measuring against benchmarks
• Support influencer sourcing, onboarding and casting for each campaign to maximize campaign budgets and performance through pricing benchmarks and creative rational
• Train and educate influencers on CJ tools, platform and product solutions
• Develop client-facing and internal reports by compiling, analyzing and interpreting social and performance insights
• Coordinate across multiple departments and teams (both internally and with clients) to manage campaign assets and deliverables
• Be a subject matter expert within influencer industry and paid media efforts

Qualifications

What we look for:

• 1-2 years related work experience with creators/influencers and/or paid social campaign execution
• Experience managing TikTok campaigns is essential for this role
• You are able to collaborate with your team to solve complex issues
• You are proficient in Microsoft Office, especially Excel
• You have strong analytical skills
• Excellent organizational and communications skills with a strong attention to detail
• Strong client presentation skills
• Ability to work autonomously in a fast-paced environment in order to meet tight deadlines
• Excellent business fluency in English is essential for this role. Fluency in French, German, Spanish, or Italian would be an advantage but is not required. 

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