Manager, Local Social Media Platforms - Thailand - 12 months contract
IHG · Thailand
Introduction
Take ownership of some of the region’s most important local messaging platforms, creating relevant digital experiences that strengthen engagement and commercial performance. This 12-month contract offers the opportunity to lead content and campaign execution across LINE in Thailand and Taiwan, KakaoTalk and emerging platforms, while working closely with marketing, technology and local market teams. If you’re a hands-on digital marketer who enjoys combining creativity, data and technology to improve customer engagement, this is an opportunity to make a visible impact across multiple markets.
Your day to day
- Lead the day-to-day management and growth of local messaging platforms, with a primary focus on LINE Thailand and Taiwan, alongside KakaoTalk and emerging platforms, ensuring content remains relevant, engaging and aligned with commercial priorities.
- Plan and deliver platform-specific campaigns across acquisition, retention, loyalty and seasonal activity, managing the full journey from briefing and content development through to launch, optimisation and post-campaign analysis.
- Create and manage a strong always-on content approach, balancing brand storytelling, loyalty communications and tactical offers while using performance insights to continually improve engagement.
- Partner closely with technology teams to translate marketing needs into practical solutions and support the evolution of automation, personalisation, customer lifecycle messaging and artificial intelligence use cases.
- Manage agency and stakeholder relationships while tracking platform performance, identifying opportunities for improvement and sharing clear insights and recommendations that strengthen campaign and channel effectiveness.
What we need from you
- 4–8 years of experience in social media, customer relationship marketing, lifecycle marketing or platform-based digital marketing, with strong hands-on campaign execution experience.
- A degree in Marketing, Social Media Communications or a related discipline, together with a strong understanding of digital content, customer engagement and platform marketing.
- Proven experience working across regional or multi-market environments, with the ability to coordinate effectively between local markets, marketing teams, technology partners and other stakeholders.
- Strong campaign and project management capabilities, with experience taking digital initiatives from brief through development, launch, optimisation and performance analysis.
- Confidence managing external agencies and influencing stakeholders without direct authority, combined with a hands-on approach and the ability to turn performance insights into clear actions.
#LI-SN1
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey? Take ownership of some of the region’s most important local messaging platforms, creating relevant digital experiences that strengthen engagement and commercial performance. This 12-month contract offers the opportunity to lead content and campaign execution across LINE in Thailand and Taiwan, KakaoTalk and emerging platforms, while working closely with marketing, technology and local market teams. If you’re a hands-on digital marketer who enjoys combining creativity, data and technology to improve customer engagement, this is an opportunity to make a visible impact across multiple markets.