Junior Digital Marketing Executive
Golden Agri-Resources · Jakarta
Job Descriptions:
Campaign Planning & Execution
- Support the planning and execution of multi-channel digital marketing campaigns across social media, paid media, website, WhatsApp, loyalty programmes, and other relevant digital channels.
- Translate marketing briefs into clear execution plans, timelines, deliverables, and campaign trackers.
- Review project plans covering campaign deliverables, timelines, KOL requirements, media activities, and budgets.
- Ensure campaign execution is aligned with brand objectives, commercial priorities, and agreed KPIs.
Social Media & Content Management
- Coordinate day-to-day social media activities across multiple brands, including content calendars, campaign content, and publishing schedules.
- Review social media copy, articles (website content), and other digital communication materials to ensure accuracy, consistency, and alignment with brand guidelines.
- Support copywriting and development of communication materials for digital campaigns.
- Stay updated on digital and social media trends and identify relevant opportunities for the brands.
KOL & Influencer Management
- Support end-to-end KOL and influencer campaigns, including KOL research and selection, briefing, coordination, content review, publishing schedule, and performance reporting.
- Coordinate with agencies and KOL partners to ensure content and deliverables are completed according to agreed timelines and brand requirements.
- Maintain structured KOL trackers and campaign documentation.
Paid Media Coordination
- Coordinate, monitor, and evaluate agency-led paid media campaigns across Meta Ads, and TikTok Ads.
- Review media plans, campaign objectives, targeting, budget allocation, and key performance indicators together with the Digital Marketing Executive and agency.
- Monitor campaign performance and flag opportunities, issues, or budget variances for further optimization.
- Develop a working understanding of key digital advertising metrics and use campaign data to support decision-making.
Agency & Vendor Management
- Manage day-to-day communication and project coordination with external agencies, production partners and vendors.
- Provide clear briefs, consolidate feedback from internal stakeholders, and monitor project timelines.
- Ensure required assets and deliverables are completed accurately and on time.
Stakeholder Coordination
- Work closely with Team Brand and internal teams including Chef, Sales, Commercial, Sourcing, and other relevant stakeholders to support marketing initiatives.
- Maintain campaign calendars, project trackers, meeting follow-ups, and deliverable timelines.
- Help bridge communication between internal stakeholders and external agencies to ensure efficient campaign execution.
Events & Industry Participation
- Support digital marketing and communication requirements for roadshows, and exhibitions.
- Coordinate invitations, promotional materials, digital communication, onsite branding requirements, and post-event communication.
- Represent the marketing team during selected events when required.
Performance Tracking & Reporting
- Monitor and consolidate digital marketing performance including social media metrics, paid media performance, website traffic, content performance, KOL results, and other campaign KPIs.
- Prepare regular campaign reports with key findings, learnings, and potential areas for improvement.
- Maintain organized campaign documentation, content calendars, budget trackers, and performance trackers.
WhatsApp & Owned Digital Channels
- Support the management of WhatsApp and other owned communication channels.
- Coordinate informational broadcasts, campaign messages, product updates, and other relevant communications.
- Ensure messages follow brand guidelines and communication objectives.
Job Requirements:
- Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field.
- Minimum 1–2 years of full-time professional experience in Digital Marketing, Social Media, Marketing Communications, or a related field. This position is not intended for fresh graduates.
- Previous experience working in a digital, social media, creative, or integrated marketing agency is highly preferred.
- Experience in FMCG, F&B, Food Service, B2B food ingredients, or related industries is preferred.
- Hands-on experience in managing social media platforms, content calendars, and digital campaigns.
- Strong copywriting, proofreading, and content review skills.
- Basic understanding of Meta Ads, TikTok Ads, digital media metrics, and campaign optimization principles.
- Comfortable working with data and preparing marketing performance reports.
- Proficient in Microsoft Excel / Google Sheets and PowerPoint / Google Slides.
- Strong communication and stakeholder management skills, with the ability to work effectively with both internal teams and external partners.
- Strong project management and organizational skills with high attention to detail.
- Able to manage multiple brands and projects simultaneously in a fast-paced environment.
- Proactive, collaborative, eager to learn, and comfortable challenging ideas when supported by data or insights.
- Good written and verbal communication skills in Bahasa Indonesia.
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