Product Partnerships Lead
AppsFlyer · Herzliya
Lead Partner Development Manager, Strategic Partnerships
AppsFlyer’s Partner Development team builds and scales relationships with our top strategic partners, ensuring integrations are technically sound, commercially valuable, and widely adopted by advertisers. We’re looking for a Lead Partner Development Manager to own our relationships with companies like Google, Apple, Amazon, and more, sitting at the intersection of Partners, Product, R&D, Data, and GTM.
You’ll identify and create results that work for our mutual customers, helping reinforce AppsFlyer as the trusted leader in measurement.
What you’ll do:
- Act as the focal point for all inbound and outbound partner initiatives, with regular engagement from working level up to executives
- Manage and scale existing partnerships; identify new areas of growth and opportunity
- Evaluate, analyze, and prioritize inbound partner requests against the AppsFlyer roadmap, driving them to decision and delivery
- Build the case for AppsFlyer and customer needs outbound, influencing partners to adopt them and expand the mutual offering
- Write briefs and requirements, and align stakeholders on scope and external messaging
- Translate partner API, privacy, and attribution updates into product decisions, documentation, and customer communications
- Identify and mitigate partnership risks (technical, commercial, privacy, legal, competitive); own escalations and incidents end to end; define data-sharing guardrails that protect advertiser trust and neutrality
- Build and streamline partner processes (intake, prioritization, escalation paths, documentation, tracking), applying automation and AI tooling to save the team time
- Define and track KPIs for adoption, revenue impact, and integration quality, acting on gaps
- Partner with AppsFlyer GTM teams and partner marketing teams on joint GTM, launches, campaigns, and advertiser adoption; join advertiser calls to unblock adoption
- Train internal teams (regional PDMs, GTM) and partner sales, support, and marketing teams on integrations and best practices
- Use data analysis (SQL) to size impact and validate hypotheses; lead EBRs and business reviews that shape the strategic narrative for partners and leadership
- Lead global business reviews and product overviews for a wide range of stakeholders, including partner executives
- Present in internal and external sessions, sharing insights on AppsFlyer features and partner ecosystem trends
- Connect PMs, Product Marketing, Legal, CS, Support, and executives around partner opportunities, risks, and ongoing requirements
What you have:
- 6+ years in ad tech or a related industry, with proven success building business partnerships with measurable results, owning strategy and execution end to end
- Proven success in a role requiring technical understanding and direct interaction with Product teams; ability to connect business outcomes to product development
- In-depth knowledge of the ad tech ecosystem: advertisers, ad networks, agencies, technology platforms
- Experience with global enterprise companies and partner stakeholders at all levels, including executives
- Comfort with data analysis (SQL) to size impact, validate hypotheses, and back recommendations
- Experience organizing and breaking down strategic objectives into tactical, actionable milestones
- Ability to manage cross-functional and cross-time zone priorities in a global, collaborative environment
- Excellent communication and presentation skills, with the ability to lead meetings and executive reviews
Bonus points:
- Experience as a Program Manager, Product Manager, or Consultant
- Experience working for or with Google or Meta
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